In this episode, Khaled Elmasri discusses points three, four, and five of resetting the sales process. He emphasizes the importance of understanding the drivers of habit formation and building a social community. He also highlights the need for a member's needs analysis, including their goals, motivations, availability, exercise preferences, barriers to exercise, and budget.

Khaled suggests mapping out a weekly plan for new members and introducing the Smart Start Guide, which gradually introduces achievable and enjoyable routines. Lastly, he emphasizes the importance of building product knowledge among the sales team.

Sound Bites

"How do we build that social community?"

"Map out a weekly plan for the members."

"Introduce the member to the staff, your biggest advocates."

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