In this episode, Khaled Elmasri discusses the eight keys to beat the competition and improve retention in the fitness industry. He emphasizes the importance of creating a playbook and treating group fitness as a standalone business.

Khaled highlights the challenges faced by traditional clubs, such as increasing competition and shifting demographics. He also explores the impact of digital fitness and the need to meet members where they are.

Khaled introduces the eight keys: create a scoreboard, recruit winning players, motivate your team, develop a great training program, play your A team, build a great stadium/studio, promote your games, and design a winning game plan. He provides statistics and insights on the industry and emphasizes the importance of motivation and frequency of attendance.

Khaled concludes by encouraging listeners to create a group fitness scorecard to measure and manage their progress.

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