I expect a lot of sales professionals will read that title and laugh. But, ask your top producers what the secret is to their success and most of them will say relationships.

How did we get to a place where KPI's for cold calls, cold emails and booked meetings for someone else has become the unfortunate norm for sales? Could there be a better way?

Bill McCormick says YES!

Bill is the Trust Enablement Trainer with Selling from the Heart. 

Listen to Bill share how to sell by serving clients instead of annoying or pressuring them to book meetings.