All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

The law of precession is the effect of bodies on motion on other bodies in motion, as Buckminster Fuller put it. In other words, for every action you take, there will be a side effect. This is similar to karmic marketing, which you may be familiar with from a previous episode. Just a honeybee doesn't know the side effect of making honey, you probably won't know what the side effect will be.

The universal purpose of a honeybee is cross-pollination, which sustains life on earth. If the honeybee went extinct, humans would soon follow. However, the honeybee doesn't realize this universal purpose; it only knows that it's making honey. Pollination is the precession effect of the honeybee following its instinct. If the bee didn't move forward to make honey, there wouldn't be any cross-pollination. The same is true for you! There's no way to find your true purpose until it finds you.

One thing we can learn from the honeybee is that it's okay not to have full clarity about what your purpose is at first. As long as you follow your instincts and consistently act on them, the precession effect will follow and good things will happen. You can only gain clarity and confidence after you start moving forward. When you're focused on movement, you stop doing what's not working and continue to do what is working. Eventually, your true purpose will find you.

Tune into the episode to learn more about how all of this works! I'll also talk about how to know what your internal signals are, why feedback is so important in helping you become a better influencer, the role that objections play, and how incredibly powerful precession can be.

In This Episode:

[03:07] - We hear a quick introduction to the main points that Alex will cover in today's episode.

[04:13] - Alex talks more about the law of precession, and links it to the concept of karmic marketing.

[07:08] - The honeybee is an example of the law of precession, Alex points out.

[08:56] - Alex points out the ways in which we're similar to honeybees in terms of moving forward and precession.

[10:33] - You gain clarity and confidence after you start moving.

[11:32] - Alex gives a concrete example to illuminate the points that he has been making.

[14:39] - You can only know what your internal signals are if you follow them and get feedback, Alex explains.

[16:40] - Alex shares the importance of focusing on movement.

[18:14] - We hear a paradox: the bigger your calling, the more profound the changes you'll make to humanity, but the stronger the resistance will be.

[20:12] - You may feel concerned that in seeking your true purpose, you might move in the wrong direction.

[23:24] - The Alexism for this episode is: "Don't just launch new products or services. Create marketing movements."

[24:28] - We hear a quick review of the topics that Alex has explored throughout today's episode.

[25:22] - Please take a moment to leave a review for this episode! Go to this link, where Alex would be very grateful if you'll leave your biggest takeaway as your review.

[26:17] - Alex offers a free gift in honor of this 31st episode of the podcast! For complimentary instant access to his powerful new video e-course, head to this link.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Buckminster Fuller

Albert EinsteinJeffrey Gitomer

Steve Jobs

No matter how delighted or disappointed you are in your life right now, you have a verb deep inside of you that wants a way out. What does that mean? Your verb is your one-word language that expresses to the rest of the world who you are, and why you're here. Discovering what you verb is can cause a meaningful change not only in your own life, but also the lives of those who you interact with.

I've been an advertising man for over 25 years, and the biggest lesson I've learned in that time is that the one thing that makes a good ad great is the same thing that makes a good leader great: movement. Without movement, nothing happens, and permanent change isn't possible. Movement, of course, is all about verbs!

There are three ways that each of us can live. The first option is to live as a noun, and bore people. The second is to live as an adjective, casting doubt and skepticism in people. Finally, we can live as a verb. We're human beings, but it's our human doings that create our legacy and our future.

No doubt you've heard René Descartes's famous saying, "I think, therefore I am." When you read into this, you see that René lived as a verb: "think." Filling in that saying shows you someone's verb. For example, Socrates was concerned with questions; he might have said, "I ask, therefore I am." His verb is "ask." Einstein said that if you stop learning, you start dying. In other words, "I learn, therefore I am," and his verb is "learn." Maria Montessori's verb was "teach." Thomas Edison's was "invent."

Are you starting to understand what it means to live as a verb? If so, you see how incredibly powerful it is. If you can identify your verb, you can identify the direction you're going. If you can change your verb, you can change your life. Tune into the episode to learn how to identify your verb, and why it's so different than identifying your noun or adjective.

In This Episode:

[02:52] - Alex introduces the powerful insights that he'll explore in today's episode of the podcast.

[04:32] - We hear about what your verb is, and why discovering your verb can be so powerful.

[05:42] - Alex digs into what makes a good ad (or leader) great.

[06:44] - We hear about one of Alex's root mentors in advertising, Leo Burnett.

[08:09] - Alex became obsessed with verbs when he stumbled upon I Seem to Be a Verb by Buckminster Fuller, he explains.

[09:32] - The reason that Alex is recording this episode is that he believes that the greatest thought leaders in history lived their lives as verbs. He lists some famous, influential people and explores what their verbs are.

[15:13] - You're kind of like Michael Phelps, Alex points out, because we are all born geniuses.

[16:26] - Alex points out that even the universe itself has a verb: expand.

[17:55] - We hear Alex's answer to the question of what his verb is.

[18:54] - What is your verb? Why is it your verb? And how do you live into it every single day?

[19:40] - Alex gives listeners a free gift: a list of 112 verbs that may help you discover your own verb. He's also giving away a slide deck and talk notes on the subject of discovering your verb. Head to this link to get all of this!

[21:35] - Alex invites listeners to write down their own verb in the "I [verb], therefore I am" format.

[24:12] - The Alexism for this episode is, "Don't just look for business heroes. Become one!"

[25:39] - Alex offers a quick review of the topics and insights that he has explored today.

[26:32] - If you haven't already reviewed this podcast, please do so now! Take a moment to go to this link and leave your biggest takeaway as your review.

[27:19] - For the final time, Alex offers listeners a completely free copy of his book Alexisms! If you've been hesitating on this, follow through with it now. To learn how to get yours, tune into this episode.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Leo Burnett

I Seem to Be a Verb by Buckminster Fuller

Buckminster Fuller

René Descartes

Socrates

Einstein

Maria Montessori

Thomas Edison

Mother Teresa

Amelia Earhart

Steve Jobs

Dr. Martin Luther King Junior

Mahatma Gandhi

Warren Buffett

Walt Disney

Michael Phelps

Discover Your Verb

Cicero

Demosthenes

P.T. Barnum

Once upon a time (although this is a true story), on a dark and bitterly cold winter evening in 1927, a short man was standing on the shore of Lake Michigan and preparing to swim out into the icy waters to drown himself. Why? Because he considered himself a total failure. He had been expelled from Harvard University twice, had been fired from more jobs than he could remember, had a drinking problem, and had recently lost his infant daughter to a disease.

The man paused for a moment before stepping into the freezing waters of the lake, and thought back over his life. He realized that despite his perceived failures, his life had been rich in deep knowledge and meaningful experiences. "What if," he thought, "I did whatever it takes to use my deep and abundant storehouse of knowledge to bring more value to other people?"

He decided to see what would happen if he looked at his life as an experiment in making the world work. From then on, he pledged his life to the service of humankind. This experiment, which started on the brink of suicide, resulted in some of the greatest achievements of the century. Even Albert Einstein was amazed by him.

If you hadn't guessed, the man I'm talking about is Buckminster "Bucky" Fuller. Today, he's regarded as the Leonardo da Vinci of the 20th century, and it's all due to one thing: his whatever-it-takes commitment to his pledge to humankind. Bucky is my root mentor in thought leadership. Without him, I wouldn't be where (or who) I am today. Digging back into your own figurative genealogy to discover your root mentor in thought leadership (and in other subjects) can give you deep insight, and I highly recommend doing so.

Tune in to learn more about these topics, as well as Bucky's three unifying principles (we are all born geniuses, mistakes are great, and the only failure in life is the failure to participate), why all high performers have assistants, the biggest mistake you can make in getting someone to be your rudder, and much more.

In This Episode:

[02:45] - We hear a quick introduction to the three key insights that Alex will explore in today's episode.

[06:02] - Alex shares a true story of a man who thought he was a failure and was preparing to commit suicide.

[10:19] - The man who Alex has been speaking about ended up contributing to some of the greatest achievements of the 20th century.

[12:02] - We learn more about Buckminster Fuller and his accomplishments.

[14:59] - Alex is personally deeply grateful to Bucky, because without his influence, Alex wouldn't be in the business he's in today. He then explains the genealogy that takes him back to Bucky as his root mentor.

[15:55] - If you visit Buckminster Fuller's grave, you'll see four words: "Call me trim tab." Alex explains what this means, and why it's so powerful.

[19:11] - Buckminster Fuller taught Alex three unifying principles. We learn what they are, and why they're so powerful.

[22:30] - Alex points out that there's no such thing as a self-made success.

[24:20] - We learn about the biggest mistake you can learn when it comes to getting others to work for you.

[27:46] - Alex reviews the points and insights that he's covered in today's episode, including Bucky's three unifying principles.

[29:15] - Speaking of reviews, please take a moment to leave one for this show! If you've already left one on iTunes, write down your biggest takeaway from this episode on an index card. If you haven't already reviewed my show on iTunes, now is the time! Instead of leaving a review for the whole show, please head to this link and leave your biggest takeaway from this episode as your review.

[30:33] - Alex offers a completely free gift in honor of this episode. You can have your own copy of his book Alexisms for free! To learn how to get yours, tune into this episode.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Buckminster Fuller

Spaceship Earth

Albert Einstein

I Seem to Be a Verb by Buckminster Fuller

Bobbi DePorter

Marshall Thurber

Mark Victor Hansen

Money and You

How to Win Friends and Influence People by Dale Carnegie

Roy H. Williams

Harv Eker

Have you heard of the marshmallow experiment? Even if you have, pay close attention and see if you can spot some distinctions. Years ago, a large group of 4-year-olds was led into a room that looked like a classroom. One wall had a one-way mirror that allowed researchers to watch the children. Each child had a marshmallow put in front of him or her, and was given simple instructions by a researcher: feel free to eat the marshmallow now, or wait to eat it until after the researcher's return and receive a second marshmallow. Then the researcher left the room.

About a third of the kids immediately ate the marshmallow. Another third of the kids held out for a few minutes before succumbing to temptation and eating the marshmallow. The final third of the kids managed to wait the 15-20 minutes until the researcher returned. These kids received a second marshmallow.

Fourteen years later, researchers tracked down the now-18-year-olds. The ones who had waited to eat the marshmallow until the researcher returned scored an average of 210 points higher on the SATs than the people who did eat the marshmallow. Years after that, when the subjects were 40, the group who had managed to resist eating the marshmallow had more successful marriages, higher income, greater career satisfaction, and even better health than the marshmallow-eaters.

By now, you're probably convinced of how powerful delayed gratification is! I'd like you to take a moment to examine yourself as an entrepreneur or business owner. Are you a marshmallow-eater, or do you delay gratification? Tune into the episode to learn more about why delayed gratification is so important, how you can teach it to your kids (or yourself), what it means to sell through instant gratification and ethically smuggle delayed gratification, the incredible power of compounding, and much more.

In This Episode:

[02:35] - Alex introduces the powerful insights that he'll cover over the course of today's episode.

[04:11] - We hear the story of the famous marshmallow experiment.

[05:57] - Alex shares the results of the marshmallow experiment, revealing how many of the kids ate the marshmallow immediately.

[08:47] - 14 years later, the researchers tracked the kids down. Alex talks about something the researchers found.

[11:16] - What type of entrepreneur or business owner are you?

[13:29] - Alex talks about whether delayed gratification is a skill that you can teach your kids, or learn yourself.

[15:07] - We hear about the way that Alex delays his own gratification through seeding.

[16:22] - Alex talks about the strategy of selling through instant gratification and ethically smuggling delayed gratification.

[18:13] - We hear an example of what Alex has been talking about in terms of selling through instant gratification.

[20:24] - Here's the Alexism for today's episode: small actions, consistently done, produce extraordinary results. In exploring this topic, Alex talks about the power of compounding.

[23:40] - How do you get instant gratification daily and build momentum on it?

[25:34] - Alex shares a quick review of the insights he has covered in this episode, and recaps his points about gratification.

[26:57] - If you haven't already reviewed the show, please head to this link and take a moment to leave your biggest takeaway from this episode as a review!

[28:03] - Alex offers a final gift in honor of this 28th episode of the podcast: a free copy of his book Alexisms! To learn how to get yours completely free, tune into this episode.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Productivity Secrets

Darren Hardy

The Compound Effect by Darren Hardy

Let's start with a story! Once upon a time, a professor approached a boatman for a ride downstream in exchange for a small sum of money. The professor decided to show off his intelligence while they were in the boat, and started arrogantly testing the simple boatman. First, the professor started grilling the boatman about geology, then said that 25% of the boatman's life is gone simply because he doesn't understand the subject.

Next, the professor scooped a leaf from the water and asked if the boatman understood botany. When the answer was no, the professor claimed the boatman's life was 50% gone. The professor was so wrapped up in his desire to stump the boatman that he didn't notice the water starting to get rough and choppy. The professor then pointed at a mountain and asked the boatman if he knew geography. Again, the boatman didn't, and the professor claimed that the boatman's life was 75% gone because of ignorance.

At that moment, the choppy water became so rough that the boatman lost control of his rowboat, and it crashed into a huge boulder. The boatman and the professor both fall into the torrent and begin gasping for air, with the current swirling around them. At this point, it was the boatman's turn to ask the professor a question: "Do you know how to swim?" The professor answered, horrified, "No!" The boatman replied, "Well then, I'm afraid 100% of your life is gone."

We are living in times of rapid and revolutionary change, like the river in the story about the boatman. And that river is only speeding up and becoming more unpredictable. If you get caught in theory, like the professor, you'll get in trouble. You need to be well-versed in the practical, like the boatman, to swim through business in today's world. What took a decade to change in the past can now happen in a matter of days.

Tune into this episode to learn more about how the power of practical knowledge and the ability to manage uncertainty can help you navigate these fast-changing waters. You'll hear about why it's important to prioritize what's important instead of what's urgent, the roles of passion and commitment, a 7-word negotiation template, and much more!

In This Episode:

[02:23] - We hear about the three key insights that Alex will cover in today's episode.

[03:57] - Alex shares an entertaining yet deeply insightful story about an arrogant professor and a boatman.

[08:00] - The river of the times we're living in is changing and speeding up, Alex points out, and ties this into his personal experiences.

[09:17] - We learn more about the power of practical knowledge.

[12:02] - Alex explores the difference between productivity and priority, and explains why you should focus on important rather than urgent tasks.

[14:58] - Alex gives some specific examples to illustrate the points that he has been talking about.

[16:36] - We hear a specific example of negotiation and the 7-word template that Alex uses, as well as how much money he's saved by using it.

[19:02] - Alex offers another example, this time about copywriting instead of negotiating. He also offers a FREE gift: 27 Proven Winning Headline Templates to make you a better copywriter.

[21:46] - If you want to be a coach, mentor, author, thought-leader, or speaker, have a weekly show for at least three months, Alex recommends.

[23:17] - Here's today's Alexism: focus on taking action, because results are none of your business!

[23:55] - Alex shares a simple method to go from poor to great in 30 days as a writer or copywriter.

[25:33] - We hear a quick review and recap of the specific insights that Alex has covered throughout this episode.

[27:31] - Speaking of recaps and reviews, please take a moment to head to this link! Once you're there, please rate the episode and and leave your biggest takeaway as a review.

[28:37] - In honor of the 27th episode of this show, Alex has a free gift: a completely free copy of his book Alexisms! To learn how to get yours, tune into this episode.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

1. Harv Eker

FREE GIFT from Alex: 7 Proven Winning Headline Templates

Gary Halbert

Let me share with you the true story of my mentor, Michael. He was a Princeton honor student and is fluent in many language, but he has overcome obstacles of his own. He faced three disasters: the deaths of his mother, father, and brother within a close time period. Imagine how traumatic that must be.

Michael met a gentleman of Indian descent while he was at Princeton, and decided to fly to India to meet this gentleman and get a deeper insight into why so much of his family died. When he landed in India, he couldn't find the man he was looking for. Instead, he found a taxi driver who had a room for rent in his family home. Michael rented the room, and asked the taxi driver where he could find Buddhists. The taxi driver looked at his watch and said, "You're about a thousand years too late."

Not surprisingly, Michael wasn't very happy. He ended up going north to Tibet to study, and got his teaching degree (as well as learning the Tibetan language). Michael came back to New Jersey and continued studying in the same Buddhist tradition there. His guide told him to go to New York and start a diamond business. Michael grew his business very quickly using the four laws of karma, which you'll learn today!

The first law of karma is the law of expansion, which means that everything big was once small and takes time to grow. The second law is the law of likeness, which means that you can't take an apple seed, plant it, and have it grow into a pear seed, nor can a human reproduce and create a dog. The third law is the law of effect, which is that every cause has an effect. Finally, there is the law of cause, which says that every effect has a cause. Tune in to learn how these function, how they can lead you to business success, and much more!

In This Episode:

[02:44] - In today's episode, Alex will cover three key insights into becoming a highly skilled ethical influencer. He explains what these are.

[05:58] - Alex shares the story of his mentor, Michael.

[08:39] - We hear about Michael's reaction to his taxi driver telling him that he's a thousand years too late.

[11:34] - After studying in Tibet, Michael came back to New Jersey. We learn what happened next.

[15:04] - Alex explores the four laws of karma.

[17:50] - The four karmic marketing segments are how Alex built his premium business, he explains.

[18:41] - Alex offers a visual metaphor to help listeners understand the principles he's talking about. He then talks about self-serving benevolence.

[23:39] - We learn about how Alex sets an intention when he's practicing self-serving benevolence.

[25:14] - Alex recaps and reviews the insights that he has covered in today's episode.

[26:28] - Alex just finished the benevolent part of the episode (teaching you these insights) so it's time for the self-serving part! Please head to this link, and leave your biggest takeaway from this episode as a review.

[27:30] - Are you ready for more of Alex's wisdom? You're in luck! In honor of this episode, you can have a completely free copy of his book Alexisms! Tune into the episode to learn how to get yours.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

The Dalai Lama

Warren Buffett

The Success Principles by Jack Canfield

Oliver Wendell Holmes, Jr. is among the most famous of all US Supreme Court justices. He was born to a prominent boston family, and graduated from Harvard Law School in the 1860s. He then prepared a series of lectures that were published as The Common Law in 1881. Holmes served on the Supreme Judicial Court of Massachusetts from 1882 until his appointment to the US Supreme Court in 1902.

During his 30 years serving on the country's highest court, Holmes became known for his "clear and present danger" argument for the limitation of free speech, illustrated by a reference to a person falsely shouting "fire!" in a theater. Holmes retired in 1932, just after the start of the Great Depression. He has remained among the best-known of all of those who have served on the Supreme Court.

Holmes was a prolific writer, and is quoted frequently. My favorite of his quotes, though, is particularly powerful: "I would not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity." If this isn't immediately clear to you, think of complexity as a bell curve. Things are simple when you don't know much about them, become increasingly complex as you become more knowledgeable, and finally become more simple again as you gain wisdom.

Tune in to this episode to understand more about how this works. You'll also learn about the differences between knowledge and wisdom (and how this relates to the complexity bell curve), why you should search for the key objections instead of trying to make a sale, the four levels of consciousness, and much more!

In This Episode:

[02:17] - In today's episode, Alex will cover three key insights into becoming a highly skilled ethical influencer.

[03:58] - Alex shares the story of Oliver Wendell Holmes Jr. and his "clear and present danger" argument about free speech.

[05:54] - We hear Alex's favorite quote by Oliver Wendell Holmes, and what it means.

[08:26] - Alex used to think that experience came with age or time, but has changed his mind, he explains.

[10:54] - We learn about the differences between knowledge and wisdom.

[12:51] - Alex shares a story about Frank Kern involving the FTC, and Frank's transition from knowledge to wisdom.

[15:16] - When Alex is training sales teams, he goes through four different personas with them.

[17:49] - Alex tells his salespeople to go out and search for the key objections instead of trying to make the sale.

[20:26] - We learn one of Alex's techniques for forcing his thoughts into greatness: copywriting rather than writing.

[20:46] - The Alexism for this episode is this: there is no such thing as a self-made success.

[21:46] - Alex talks about the four levels of consciousness, starting with unconscious incompetence and ending in unconscious competence.

[24:55] - We hear about the coach who Alex believes is the greatest in the NBA today.

[26:08] - Alex provides a quick review of the insights that he has explored in this episode.

[27:38] - Speaking of reviews, please take a moment to leave one for Alex and this podcast! Take a moment to click on this link, then leave your biggest takeaway from this episode as a review. While you're there, please leave a star rating too!

[28:21] - In honor of this 25th episode of the podcast, Alex is giving away a free gift: his book Alexisms! Tune into the episode to learn how to get your free copy.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Oliver Wendell Holmes, Jr.

The Common Law by Oliver Wendell Holmes

Oliver Wendell Holmes' clear and present danger argument

Frank Kern

Mind Control by Frank Kern

Joe Sugarman

Myers-Briggs

Gary Halbert

Dan Kennedy

Jim Rohn

Zig Ziglar

Jeffrey Gitomer

Warren Buffett

Benjamin Graham

Steve Jobs

Andy Grove

Maya Angelou

Oprah Winfrey

Socrates

Plato

Aristotle

Alexander the Great

1. Harv Eker

The Johari window

Steve Kerr

No one is required to change more than those of us who present ourselves as leaders of educational reform and transformation. And if you're ethically influencing others, that's you! Ethical influences reform others, cause permanent change, and transform people. Why do you need to have change in yourself before you can change others? Simply because you are required to model the behavior that you want others to adapt.

No one is better known for this than Mahatma Gandhi, who started off as a lawyer and ended up becoming a thought leader. He lived with integrity, which is something that is integrated. if you are integrated with what you say, and do what you say you're going to do, then you have integrity. If you want true, massive change as you ethically influence others, then you need to live into the advice that you're giving them.

As you'll learn in this episode, I don't believe that integrity is inherently either good or bad. By my definition, Gandhi had integrity, but so did Hitler and Stalin. All of these men were predictable and did what they said they were going to do. Even a dog can have integrity! Integrity is not about right or wrong; it's about consistency, and the ability of other people to anticipate your behavior.

Tune in to learn much more about integrity, as well as why experience is the only teacher, why becoming a high-end client yourself is the best (if not only) way to get your own high-end clients, why anticipation is so important and how it relates to integrity, the difference between being wealthy and rich, and much more!

In This Episode:

[02:26] - Alex introduces the three key insights into becoming a highly skilled ethical influencer that he'll cover during today's episode.

[03:21] - We hear about why ethical influencers are required to change more than perhaps anyone else.

[04:13] - Alex shares the story of a woman in India who was upset that her son was eating too much sugar, and how Gandhi resolved the situation.

[06:58] - We learn that Alex believes that he has to go through everything that he teaches his students.

[09:05] - Alex explores his controversial definition of integrity, which he believes that Gandhi, Hitler, JFK, and Stalin all had.

[10:56] - Gandhi said, "My life is my message." Alex explains how this ties into his points about integrity, and points out that Gandhi was a leader from behind.

[12:23] - Alex explains why experience isn't the best teacher, and how this relates to integrity.

[14:25] - The Alexism for today's episode is one of Alex's favorites: "Experience is not the best teacher. Experience is the only teacher."

[15:12] - We go back to the power of anticipation, and why it's so important.

[17:26] - Anticipation, Alex points out, is the antidote to uncertainty and makes you a stronger ethical influencer.

[19:22] - If you chase wealth first, and getting rich second, you'll be a lot more confident in yourself.

[19:44] - We hear a quick review of the insights from this episode.

[20:32] - Please take a quick moment to give something back to Alex and the podcast! It's simple, just go to this link and leave your biggest takeaway from this episode as a review. If you've already left a review, please write down your biggest takeaway on an index card and keep it somewhere safe!

[22:31] - Alex offers listeners a gift in honor of this 24th episode of the podcast. You can get your own copy of his book Alexisms completely free! To learn how to get yours, tune in to the episode.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Mahatma Gandhi

Imagine the ideal personal and professional workday. You go to sleep at the perfect time, wake up at the perfect time, you feel completely in control, you own your morning, and you don't let any interruptions or disruptions to get in the way of getting stuff done. You also block out time at the prime times to get things done in your way, and do not only what's urgent, but also what's important.

Does that sound like the kind of day you could live? If so, you'll love this episode about the anatomy of an ideal workday. The ideal workday is about planning. After all, without a plan, it's impossible to have spectacular achievement. Planning allows you to anticipate your day, and that anticipation allows you to grab control of your day.

Prime-timing your day is another key to having the perfect day. This involves blocking out time segments in your day. During these times, you have no distractions and no interruptions, which allows you to own your time. Whether you're a night owl or a morning glory, I recommend doing this in the morning to plan out your day.

Tune in to learn about why you should set an alarm for when you'll go to bed (not just when you'll wake up), why productivity needs to have an adjunct of priority, how discipline can make you unconsciously competent, why a countdown timer can help you maximize your productivity, the four tasks to do during your prime time hours, and much more.

In This Episode:

[02:24] - Alex introduces the three key insights into becoming a highly skilled ethical influencer that he'll cover during today's episode.

[03:02] - Alex invites listeners to imagine a perfect day, listing some components of what's involved.

[04:28] - We hear more about what the anatomy of an ideal workday looks like.

[05:22] - Setting an alarm for when to go to bed is the first step to having the ideal day the next day, Alex explains.

[07:11] - What does it mean to prime-time your day, and why is it critical to your success?

[07:55] - Alex shares the five-word definition of productivity: maximum results in minimum time. He also shares the definition of priority: maximum productivity with minimum effort.

[09:54] - We hear more about discipline, and why you need it at the beginning of a habit.

[11:16] - Alex talks about the power of a countdown timer to maximize your productivity.

[13:21] - We learn that Alex uses three blocks of prime time in his day, but he recommends only one hour per day when you're starting.

[14:33] - The Alexism for today's episode is this: wild success in business is nothing more than doing ordinary tasks consistently, so that you produce extraordinary results.

[15:16] - Alex doesn't like to solve problems during prime time. Instead, he uses it for four specific things.

[18:00] - The fourth thing to do during your prime time hours is intentional thinking.

[18:51] - Alex reviews and recaps the insights that he has explored in this episode.

[20:04] - If you learned something valuable from this episode, please take a moment to give something back! It's easy; just go to this link and leave a review and a star rating.

[20:55] - In honor of this episode of the podcast, Alex offers listeners a completely free gift: a copy of his book Alexisms! To learn how to get yours, tune in to the episode.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Dr. Robert Schuller

Jim Collins

Eugene Schwartz

Gary Halbert

This about avatar identification, not about religion, but I'm going to start off with the story of the Saddleback Church and its founder, Rick Warren. Warren was born in San Jose, California, to a Baptist minister and a high school librarian. He graduated from Ukiah High School in 1972, and went on to study at California Baptist University, Southern Baptist Theological Seminary, and Fuller Theological Seminary in Pasadena, CA.

Again, this episode isn't about religion. Instead, it's about a man understanding who his congregation is, and exploring how this relates to you. After all, you too have a congregation; your following is your congregation. Your congregation is about your prospects and clients. When you understand your congregation deeply, you will understand your business even better than you already do.

What Warren did exceptionally well was to simplify the avatar for those who went to his church, or his congregation. Remember that your congregation doesn't have to be religious. It can be your mailing list, your following, or even your friends and family. These people, or the "who," need to come before the "what." In other words, you need to understand your market before you create your message. This is what Warren did when he created his avatar, Saddleback Sam. If you aren't familiar with the avatar of Saddleback Sam, check out the link to see his picture and learn more about him.

I've come up with six keys to help you create your own avatar for your congregation. Three are moving toward (pleasure), and the other three are moving away (pain). The first three (pleasure) are aspirations, attributes, and affiliations. The latter group (pain) includes fear, frustrations, and foibles.

Tune into this episode to learn more about all of these topics, what it means that your avatar is your bullseye client, why it's so important that your message comes after you identify your market/avatar, what it means to follow the platinum rule rather than the golden rule, what words of wisdom Gary Halbert has to share, and much more.

In This Episode:

[03:08] - Alex introduces the three key insights into becoming a highly skilled ethical influencer that he'll cover during today's episode.

[04:08] - We hear about the subject of today's episode: Rick Warren and his understanding of his congregation.

[06:36] - Because of the success of Warren's book, he returned his 25 years of salary to the church and stopped taking a salary.

[08:20] - Alex explains when Warren felt called to full-time ministry, and talks about the importance of mentoring.

[10:11] - We return to the topic of avatars.

[11:24] - People focus on the "what" before the "who," Alex points out, and explains why this is backwards.

[12:51] - We learn about Saddleback Sam, Rick Warren's avatar for his congregation.

[14:20] - Alex has come up with six keys to creating an avatar, which he lists.

[17:22] - How you get to know your audience is to have a dialogue with them and understand them, Alex explains.

[19:41] - Marketing is about strategy, and if you know the six avatar keys, your life will be a lot easier.

[19:50] - This episode's Alexism is this: effective social influencers are like the wind. You can't see them, but you notice their presence.

[23:50] - The single biggest mistake that entrepreneurs, coaches, consultants, and others make is to not clearly identify their target market.

[24:22] - We hear a quick review of the major insights that Alex has illuminated throughout this episode.

[25:15] - Speaking of reviews, please take a moment to head to this link to leave a review. it will help Alex a lot if you leave your biggest takeaway from this episode as a review and leave a star rating as well!

[26:32] - Alex gives listeners a gift in honor of the 22nd episode of All Selling Aside! To learn how to get your free copy of his book Alexisms, tune in to the episode!

Links and Resources:

Alex Mandossian

MarketingOnline.com

Skipio - where mass business texting gets personal!

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Saddleback Church

Rick Warren

Billy Graham

Peter Drucker

The Purpose Driven Life by Rick Warren

A. Criswell

Clement Stone

Jack Canfield

Roy H. Williams

Buckminster Fuller

Mark Victor Hansen

Socrates

Plato

Aristotle

Alexander the Great

Benjamin Graham

Warren Buffett

Maya Angelou

Oprah Winfrey

Saddleback Sam

Jay Abraham

The Platinum Rule by Tony Alessandra

Gary Halbert