All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

The rise and fall of nations, racism, and even genocide can be explained by a misdiagnosis of progress. This is also called the progress fallacy and it is one of the riskiest assumptions that you can make in life and business.

Rather than thinking of progress as a noun, think of it as a verb. You are progressing along your path in entrepreneurship which means that for every failure you are doubling your success rate because you now know what NOT to do.

Here is the thing, in almost any given scenario, event A did not necessarily cause event B to happen. Think about it, you download a new software and sometime later your computer crashes. Was event A the root cause of event B? Not necessarily right?

This same concept can be carried throughout all levels of life and business.

Listen in to learn about the root cause and why finding that root is the most important thing you can do. Your three key insights are:

• What the root cause of misdiagnosing your progress really is.
• Why progress misdiagnosis can cause suffering for humanity.
• How to stop progress misdiagnosis so that you can live a happier, healthier, and wealthier life.

Don't let root cause misdiagnosis stop you from succeeding in sales, business, and life!

In This Episode:

[04:45] - Learn the three key insights Alex shares in this episode.

[07:05] - Progress is important but is it a noun or a verb?

[08:56] - Why do you go the wrong direction enthusiastically?

[09:50] - What is the progress fallacy?

[11:44] - Why you should ignore the simple logic of progress fallacy.

[12:56] - Learn why progress misdiagnosis can cause suffering for humanity as a whole.

[14:47] - The progress fallacy has impacted the rise and fall of civilizations across time.

[17:08] - Genocide is borne out of the progress fallacy.

[17:56] - How is this reflected in business?

[19:32] - Making wrong turns is a part of entrepreneurship… a necessary part.

[22:38] - If you believe that all martians steal…

[24:17] - Alex shares a personal story in which the progress fallacy changed his life.

[26:56] - Why does root cause misdiagnosis cause suffering.

[29:35] - How do you stop progress misdiagnosis?

[30:20] - The Alexism is, "The only thing worse than going in the wrong direction is to go in the wrong direction enthusiastically." - Dan S.: "Progress not perfection."

[31:13] - Hear a quick review of the key insights in this episode:

• What the root cause of misdiagnosing your progress really is.
• Why progress misdiagnosis can cause suffering for humanity.
• How to stop progress misdiagnosis so that you can live a happier, healthier, and wealthier life.

[32:43] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[34:19] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

What does accountability mean to you? For the ancient Romans it was the process of being accounted for so that the senators could vote for important laws. For your business, it means being held accountable to making change.

The accountability partner program power is having your clients be accountable to each other. Here's the thing, are you more likely to keep a promise to yourself or to others? If you're like most humans, you're going to keep your promises to others more frequently.

So when you incorporate the APP into your programs you're putting the role of accountability partner onto peers in the program. Then you build in consequences to not attending those meetings. Nobody wants to be kicked out of a program right?

Listen in to learn more about how you can start implementing in your programs. Your three key insights are:

• What APP Power means and the evolution of accountability.
• Why any APP is critical to espousing engagement for any tribe.
• How the APP works via step-by-step basis and the 5 key questions.

Are you ready to build a tribe of clients or students who can't get enough of your programs?

In This Episode:

[01:38] - What are your thoughts on selling things? If you hate it, then keep listening.

[04:04] - Learn the three key insights you'll learn in this episode.

[05:44] - When did the concept of accountability first appear in history?

[07:14] - Why we are more willing to give than receive.

[09:12] - How accountability was baked into Teleseminar Secrets.

[09:53] - What is APP power? Why is it critical for building a tribe community?

[12:09] - Why the critical driver is the fear of banishment.

[14:53] - How the APP works with any group.

[16:32] - Put APP power to work for your business.

[18:37] - Learn the five questions you need to have your partners address between each other.

1. What's the victory you have experienced in the last 24hrs?
2. What are you grateful for at this moment?
3. What's the anticipated obstacle that you have for today?
4. What's the intention to obliterate/unlock that obstacle?
5. What's the question to the universe that you have?

[22:23] - A quick review of the five questions.

[24:21] - The Alexism is, "Imagination was given to us as humans to compensate for what we are not. A sense of humor was provided to console us for what we are."

[25:05] - Hear a quick review of the key insights in this episode:

• What APP Power means and the evolution of accountability.
• Why any APP is critical to espousing engagement for any tribe.
• How the APP works via step-by-step basis and the 5 key questions.

[26:07] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[28:08] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Stu McLaren

Vishen Lakhiani

Ryan Deiss

Perry Belcher

Einstein was one of the most brilliant scientists of his day. His work on the Theory of Relativity changed the path of atomic research and opened up an entirely new way to view space and time. But did he get it right?

The Theory of Relativity is based on a fairly simple contact, but is it really a theory or is it a relationship. Essentially our experience is relative to the world around us. A car moving a 65 MPH is only doing so relative to the car next to it or the pedestrian on the sidewalk.

Time moves only as fast as our perception. Think about it. When you're bored out of your skull, time moves like molasses. If you're having a great time, it seems that time moves faster than the speed of light.

How does this apply to sales? Your relationships and metrics are only capped by who you seek to compare yourself to. If that's the case, should you even indulge in comparison Listen in to learn:

• What Einstein's Relativity Theory has to do with influence.
• Why Einstein's Relativity Theory was in error: "Light Speed?"
• How Einstein's Relativity Theory is relevant to sales strategies.

If you want to become better, model someone who is the best in his or her field. Your performance is limited only by your own relationship to relativity.

In This Episode:

[01:34] - Welcome back to All Selling Aside.

[04:27] - Learn the three key insights Alex is sharing in this episode.

[06:15] - Hear the story of how Einstein found the Theory of Relativity and how it has been applied.

[08:33] - How the Theory of Relativity relates to atomic science and why it changed science.

[10:23] - Why space and time are relative… and other relative relationships.

[12:46] - Listen as Alex shares how relativity applies to sales.

[15:01] - Stop putting a ceiling on your performance by using relative comparison to your competitors.

[17:57] - Is your goal to be better or be the best?

[18:55] - The Theory of Relativity suggests that tiny equals huge amounts of energy. The same is true in sales.

[20:10] - What is faster than the speed of light squared?

[21:01] - The relationship of relativity as applied to sales.

[23:17] - Why Einstein's theory is wrong and how to make it better.

[23:58] - The Alexism is, "Wise entrepreneurs simplify the complex. Foolish ones make simple things complex. True intelligence is about simplification."

[24:45] - Hear a quick review of the key insights in this episode:

• What Einstein's Relativity Theory has to do with influence.
• Why Einstein's Relativity Theory was in error: "Light Speed?"
• How Einstein's Relativity Theory is relevant to sales strategies.

[26:07] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[27:26] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Have you ever watched Olympic archery? Picture the target and the rings as they get smaller and smaller toward the bullseye. The best archers know that aiming for the bullseye is the goal, but as long as they consistently hit the target they will win.

The same applies in marketing. Your bullseye client is the ideal of the ideal. They are the client that your messaging should always be speaking to when you shoot the arrow of marketing. However, if you miss and you hit one of the rings, you're actually expanding your reach.

Why? Because as long as you've landed on the target, your message has been heard.

Ready to learn more? Listen in to learn:

• What your "bullseye client" is compared to "target market."
• Why "bullseye client" marketing expands your reach and visibility.
• How to attract more "bullseye clients" with your messaging.

In This Episode:

[02:24] - Learn how to sell by obliterating objections.

[04:27] - Alex shares the three key insights you'll learn in this episode.

[06:15] - How Olympic level archery applies to sales and marketing.

[09:12] - The arrow is your message, the bow is your media sources, and the target is your market.

[13:38] - Who is the bullseye client for GBO?

[15:45] - Why you can have different bullseye clients for each of your offers.

[18:52] - If you aim for the bullseye and miss, you've actually expanded your reach. Learn why.

[19:46] - How do you attract more bullseye clients with your messaging?

• Speak to their aspirations of your ideal client?
• What are they affiliated with?
• What are their attributes?

[20:56] - Alex recaps the moving away from keys:

• What are their frustrations?
• What are their fears?
• What are their foibles?

[22:26] - The Alexism is, "The secret to wildly successful entrepreneurship is the willingness to look bad in public more often than your competitors."

[23:41] - Hear a quick review of the key insights in this episode:

• What your "bullseye client" is compared to "target market."
• Why "bullseye client" marketing expands your reach and visibility.
• How to attract more "bullseye clients" with your messaging.

[25:41] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[27:38] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Last week I shared with you the sequence for selling to each buyer persona. This week I want to dive a little deeper and explain the persona selling formula. The sequence of selling still remains vital, but the personas themselves need to be further defined.

The four personas derive from Hippocrates and his four humours. They are competitive, spontaneous, humanistic, and methodical. These same four personas speak to what makes a hit TV show, a best-selling book, or an Oscar-worthy movie. We each identify best with one of the four personas and as such want to see ourselves in the things we read and watch. If we don't, then we're less engaged. This is why you need to represent each of the four personas in every piece of copy and every presentation.

Our personas are really just preferences, but they heavily impact our buying decisions. So listen in to learn:

• What the persona selling formula is and where it came from.
• Why the persona selling formula results in max impact with minimum resistance.
• How the persona selling formula works, in sequenced steps.

In This Episode:

[01:53] - Welcome back to All Selling Aside.

[05:14] - Learn the three key insights being shared in this episode.

[06:42] - Alex shares the four humours as studied by Hippocrates and how they apply to selling.

[09:03] - You can perform outside of your preferences but it is still important to understand.

[11:26] - How does marketing correlate with the 4 principles?

[14:05] - In every crowd you will find each of the 4 preferences so you must speak to them all.

[16:47] - It's virtually impossible to have a hit series without all 4 personas.

[19:24] - Hear a rapid review of the 4 personas and which sequence you should speak to them in.

[20:57] - Which of the 4 personas are you most closely associated with?

[22:28] - What is a persona selling formula and where did it come from?

[25:04] - Why does persona selling have such amazing impact with little resistance?

[27:30] - The Alexism is, "The risk of insult is the price of clarity."

[28:25] - Hear a quick review of the key insights in this episode:

• What the persona selling formula is and where it came from.
• Why the persona selling formula results in max impact with minimum resistance.
• How the persona selling formula works, in sequenced steps.

[29:50] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[32:03] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Hero Quiz

Persona Quadrants

Carl Jung

Hippocrates

Meyer-Briggs

DISC

In February of 2018, I was on stage at Guerrilla Business Intensive testing the "persona" theory from the stage. I was testing out the theory of sequencing to see how it would impact my sales. Before we get too deep into this, just know that I saw an insane increase in units sold.

So what is sequencing? First you need to understand the concept of personas. Most people fall into one of four buyer personas. People either want to know what you're selling, why it works, who else has it, and how it works. These aren't learning styles, they are the personas we assume as we process products and services we are considering for purchase. Each persona processes their purchases either from a competitive standpoint, spontaneous, humanistic, or methodical.

This means that during any presentation, you are selling to four different types of people. It's the order in which you sell them that will be the most impactful to your success.

This order is what I call sequencing. You need to have a system for sales, but when you add in proper sequencing your sales will almost certainly increase. So listen in to learn:

• What the sequencing process means compared to creating systems.
• Why sequencing works faster and easier when influencing others.
• How sequencing stops the guesswork when crafting sales presentations.

Take a look at some of your recent sales presentations… could you make any tweaks to increase your success rate?

In This Episode:

[03:34] - What skills you learn with Alex aside from ethical influence.

[04:43] - Learn which three key insights Alex is focusing on with this episode.

[06:31] - How I tested the "persona" theory from stage.

[08:54] - What is a world-class presentation?

[12:20] - How sequencing increased Alex's buying units.[12:55] - Learn what a system is and sequencing makes it better.

[16:32] - Alex shares how influence applies to sequencing.

[17:48] - Leadership versus persuasion… defined.

[20:32] - Hear the sequence Alex used in his test.

• How many of you are "what" learners? (Competitive)
• How about "why"? (Spontaneous)
• Who? (Humanistic)
• How? (Methodical)

[23:51] - The step-by-step of selling with this sequence.

[25:52] - What is a persona and how does it impact sales?

[27:46] - How does one learn what type of persona they embody?

[29:43] - We all embody a little bit of each of the personas but we also have a bias towards one.[30:20] - Learn the ways you can structure a presentation using these personas.

[33:59] - The personas broken down in the four quadrants.

[36:13] - Answer what, why, who, and how in that order and see your sales increase.

[38:06] - The Alexism is, "The first step to ethically influencing others is to define reality. The second step is to accept that reality. The third and final step is to co-create reality!"

[38:52] - Hear a quick review of the key insights in this episode:

• What the sequencing process means compared to creating systems.
• Why sequencing works faster and easier when influencing others.
• How sequencing stops the guesswork when crafting sales presentations.

[41:20] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[43:04] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Guerilla Business IntensiveMillionaire Mind Intensive

Michael Gerber

Joe PolishRobert Cialdini

Imagine a fish swimming upstream. There are several fish in the world that do this, the most easily recognized would be salmon. Imagine how hard they work fighting the current to get to their desired location.

This is what happens when you upsell. You're fighting against gravity working to pull people up your offer ladder. Instead you could be down-selling. Present your highest tiered offer first and then slowly but surely step people down and show them what happens as the price points fall away.

I've worked very closely with Jack Canfield, the author of Chicken Soup for the Soul, and during one of our last recessions he needed to re-evaluate his business model. Now Jack is not a natural salesman. He is a teacher. Getting him into the habit of making the offer was difficult, but it was made much easier by down-selling rather than upselling.

I'm sharing the step by step process you should use to downsell and why it is so much more effective than upselling. You'll learn:

• What "down-selling" is defined compared to the upselling model
• Why "down-selling" is easier and works faster than upselling
• How "down-selling" is applied when prospecting, step-by-step

People love to buy things, but they hate being sold. When you upsell, you're constantly selling people on why they should elevate their purchase. As you downsell, you're simply presenting them information and allowing them to choose. It may surprise you how many people opt for your higher priced offers simply because you found a way to better reveal the value of that offer!

In This Episode:

[01:33] - Hate selling? Then this podcast is for you!

[05:03] - The three key insights you'll learn in this episode.

[06:44] - How down-selling versus upselling changed an entire business.

[09:40] - Why Jack and Alex started working together.

[11:49] - … then Clear Path Consulting was born.

[12:28] - The difference between down-selling and upselling.

[15:36] - What is a funnel?

[17:03] - Why Alex flips the funnel and downsells instead.

[21:05] - There is no motivation when you're upselling.

[23:11] - As you down-sell you simply remove benefits as you go down the value ladder.

[26:55] - Easier and faster to down-sell versus upsell because it's organic.

[29:24] - How down-selling works… step by step.

• Identify your offer price levels
• Flip the funnel and go high to low
• Put a 15-20 minute video on confirmation pages with a top down view of your business
• Sell via "take-aways" not "add-ons"
• Divulge the entire ascension model

[37:20] - A quick recap of "how" to upsell.

[39:09]] - The Alexism is, "Don't stress over setting goals you don't achieve because they are too high. Be more concerned over goals you achieve set too low."

[39:44] - Hear a quick review of the key insights in this episode:

• What "down-selling" is defined compared to the upselling model
• Why "down-selling" is easier and works faster than upselling
• How "down-selling" is applied when prospecting step-by-step

[40:50] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[42:57] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Jack Canfield

The Success Principles by Jack Canfield

Chicken Soup for the Soul by Jack Canfield

Clement Stone

Think and Grow Rich by Napoleon Hill

Zig Ziglar

Dan Sullivan

Have you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you ever told your kids to grab their shoes and coat and get in the car… you have a surprise for them. What was their reaction?

If they started breathlessly asking you about the surprise and you had their complete and utter attention, then you successfully opened a loop. Once you get the kids in the car, you'll either drag out the surprise or you'll close the loop and give up the ghost.

This same principle applies in sales. When you're speaking with someone about your product or service, you open loops to keep them hanging onto your every word. As you go through your spiel, you start closing loops, one by one. By the time you get to the end, your prospect is either ready to buy or they're ready to say no. This is called the open loop principle. You weave a story opening and closing loops in just such a way to keep your potential client intrigued and excited about what you're offering them.

Listen in as I share:

• What the "open loop" principle is and how it is designed to ethically influence others
• Why the "open loop" principle is a fast and easy way to suspend attention.
• How the "open loop" principle works, step-by-step, in marketing communications.

You don't have to create new loops every single time you try to sell something. You can use templates and just make sure that the loops make sense with your new product or service. I'm using Success Resources Virtual summits as an example. What kinds of loops will you start using?

In This Episode:

[03:51] - Alex shares the three key insights for the episode.

[05:08] - Listen as Alex recounts the first big action he took when the pandemic came to the U.S.

[07:19] - Come late March Alex thought up Success Resources Virtual.

[09:37] - He knew exactly what they should do thanks to the open loop principles.

[11:10] - What is the open loop principle and why is it ethical?

[13:26] - Why is the open loop principle so enticing?

[15:48] - The biggest diservice you can do is to forget to close a loop.

[16:58] - How do you map out your loops to move your audience along the story?

[19:05] - Alex shares an example of the open loop principle in effect with a diamond ad.

[22:51] - Listen as Alex breaks down the ad and why it is so effective.

[25:35] - How did he apply this principle to the Success Resources Virtual program?

[28:44] - Alex reveals the second open loop for SRV.

[30:55] - Learn more about the third loop and how it was closed.

[33:45] - What was the 10-second intro template used for each summit?

[35:14] - The Alexism is, "Unlearning old habits is harder than learning new ones!"

[35:37] - Hear a quick review of the key insights in this episode:

• What the "open loop" principle is and how it is designed to ethically influence others
• Why the "open loop" principle is a fast and easy way to suspend attention.
• How the "open loop" principle works, step-by-step, in communications.

[37:08] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[39:08] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Roy H. Williams

Success Resources

Alessia & Kane MinkusIndustry Rockstar

Jeff Sexton

Ryan Deiss

The Monday Morning MemoThe Wizard of Ads

SurveyGizmo

How to Win Friends & Influence People by Dale Carnegie

How to Stop Worrying & Start Living by Dale Carnegie

The 7 Habits of Highly Effective People by Stephen R. Covey

The concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017. Ryan Deiss, a former mentee turned mentor, was speaking on the power of understanding the humanity of business.

When you're selling anything, you're selling an emotion. When something goes wrong, it's due to a human failing. When a sale goes right, it's because of a human connection.

So many times we get caught up in whether a company is primarily B2B, B2C, etc… and we forget that all sales are human to human interactions. Would you rather purchase a high-end product or service from a machine or from a human who has been in your shoes and understands the solution?

Never forget that caring is the competitive advantage of the 21st century. In an ever more disconnected world, showing your followers, customers, and clients that you care is imperative. Listen in as I share:

• Why your business model is not about B2B, B2C, B2G… it's H2H.
• Why living into H2H business modality accelerates your profits.
• Why H2H focus is the key to uncover motivated buyer patterns.

So, what processes in your business need a more human touch?

In This Episode:

[01:39] - Welcome back to All Selling Aside.

[05:04] - Learn the three key insights you'll find on this episode.

[07:02] - Listen as Alex shares his experience from Traffic & Conversion in 2017.

[07:43] - The key point was about H2H interaction. Learn what that means.

[10:56] - Why give credit where it's due?

[13:47] - Alex breaks down what various companies are selling with their products or services.

[16:39] - How has status changed over time?

[17:20] - What do people lack in business?

• Clarity
• Structure
• Influence
• Visibility
• Community

[20:24] - Your level of community status is what counts most.

[20:54] - Strengthen what you're already stong in.

[22:49] - Every organization has five dysfunctions as well. The aggregate of what individuals are lacking.

[25:17] - Why caring is the competitive advantage of the 21st century.

[27:30] - The Alexism is, "Don't look for your business hero… just become one!"

[28:00] - Hear a quick review of the key insights in this episode:

• Why your business model is not about B2B, B2C, B2G… it's H2H.
• Why living into H2H business modality accelerates your profits.
• Why H2H focus is the key to uncover motivated buyer patterns.

[29:36] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[31:15] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Roy H. Williams

Patrick Lencioni

Ryan Deiss

Harvey Mackay

Most people, including me, think that increasing business is a complex, giant burden of thousands of possible tactics that one can try. Thankfully, Jay Abraham has taught me how to take the complex and make it simple.

There are three keys to growing your business, and as long as they are used in the right sequence, growth is inevitable. Now the three keys are increasing new client transactions, increasing transaction price, and increasing transaction frequency. But these keys are out of order.

Of the three keys, which do you think is the most expensive tactic? Generating new leads and nurturing new clients of course. This is why, when you are looking to grow, you should first focus on increasing your prices, then your sales frequency, and lastly focus on new clients.

A flawed execution with a brilliant strategy will always win the day. Listen in as I share:

• What the 3 keys are to unlocking the doors to accelerated biz growth
• Why sequencing which keys to use 1st, 2nd, 3rd, etc leads to failure or success
• How 2 of the keys can double/triple your profits with zero ad cost

If you stay to the end, I give you the price increase strategy that is proven to increase your revenue without impacting your client retention. Focus on the backend nurturing of your clients and you'll see dramatic growth in your business.

In This Episode:

[01:33] - Welcome back to All Selling Aside.

[04:12] - Learn the three key insights you'll learn by listening to this episode.

[06:04] - Most people feel that increasing business is complex. Learn why.

[08:13] - What are the three keys to growth?

• Influence more new clients to buy.
• Inspire clients to buy with more frequency.
• Increase the dollar value of more client purchases.

[09:00] - Learn the correct sequence for business growth.

[11:00] - Which is the most difficult and costly key?

[12:40] - What is the key sequence to grow your business?

[15:13] - Why you should focus on your backend strategy before their front-end.

[16:14] - Take a quick pop quiz to determine which scenario leads to gross.

[18:39] - How to properly increase your prices.

[23:00] - The Alexism is, "Actions are better than conversations. 'Well done is always better than well said.' Ben Franklin."

[23:41] - Hear a quick review of the key insights in this episode:

• What the 3 keys are to unlocking the doors to accelerated biz growth
• Why sequencing which keys to use 1st, 2nd, 3rd, etc leads to failure or success
• How 2 of the keys can double/triple your profits with zero ad cost

[25:20] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[26:54] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Kartra Test Drive

Jay Abraham

Roy H. Williams