All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Have you been around since episode 1? If so, you probably remember my pigeon story. (And if not, I recommend you go back and listen to it now, then come back to this episode.) If you need a quick refresher, here are the basics. I had just lost quite a lot of money through my business, and got kicked out of my apartment, so I had to move back in with my mom. Naturally, I felt tremendous guilt and shame.

I sat on a park bench to think about my life, and how to get out of the mess that I had gotten into. That was absolutely the rock bottom of my life. As I sat there, I watched an elderly woman feeding pigeons. She held seeds in the palm of her hand, and walked slowly toward the pigeons (who walked away). She then turned around and walked away from the pigeons, who started following her. They repeated this dance several times, with the distance between the woman and the pigeons getting closer and closer every time.

The pigeons had started as blocks of ice. As they danced with the elderly woman, they got warmer and warmer, as they grew more and more interested in the seeds she held and trusting of her. Eventually, one pigeon came up and pecked at the bird seed in her hand. That was the leader, which was closely followed by some first followers. Through this story, you've heard about the five stages of conversion: ice, cold, warm, hot, and steam (the first pigeon and first followers).

In today's episode, I'll dig deep into how the five stages of conversion that I've revealed in this story. I'll also explore three key insights related to this concept:

• Why most professionals overlook two of the five stages of conversion
• Why the five stages of conversion are a process, not five separate events
• Why the five stages of conversion system is critical to the growth of your business

Don't miss this powerful episode that can truly transform the way you do business and help you bring prospects all the way through the process.

In This Episode:

[03:59] - We hear about the three key insights that Alex will talk about over the course of today's episode of the podcast.

[05:31] - Alex recalls and recaps the pigeon story that he shared in episode 1, over a year ago.

[10:48] - As Alex sat on the park bench, he explains, he watched an elderly woman feeding pigeons. He explains how she eventually got the pigeons to eat from her hand.

[15:17] - Through this story, Alex has explained the five stages of conversion. He explains that the key is to identify the stage you're in.

[18:24] - Alex reiterates that conversion is a process, not an event. He then lists the five stages of the process.

[20:12] - We learn about the three stages that most people teach, and why leaving out two stages is a problem.

[23:22] - Marketing and conversion are about movement, Alex explains, and relates this to his previous points about the five stages of conversion.

[24:36] - Here's the Alexism for today: "Wildly successful business owners focus on progress, not performance."

[25:52] - We hear a review and recap of the main points that Alex has covered today, including the three key points that he has explored. Alex also shares another story about pigeons and treating them as if they were at a different stage.

[28:20] - Please take a moment to leave a review on iTunes! At this link, write down your biggest specific takeaway from this particular episode as your review.

[30:02] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You'll also get access to the world's best strategy for creating a bestseller.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

Create Your First Self-Published Amazon Bestseller

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

All Selling Aside Episode 1: Confessions of a Serial Entrepreneur

First Follower: Leadership Lessons from Dancing Guy

I don't usually give the answers right away, but today, the topic is so important that I'm going to go straight for those answers. You can create a new movement, and you do so through three important elements:

1. creating (or learning) a new language
2. building a new community
3. developing new leadership

Ready to learn more about what this means, and how to implement these steps? Let's start with the story of William G. Wilson (or Bill W.). In 1935, he found himself standing in a hotel lobby craving alcohol during a business trip. He narrowed his options down to two: order a drink in the hotel bar, or ask another recovering alcoholic for help.

Fortunately, Bill chose the latter. He ended up arranging a meeting with Dr. Bob, an alcoholic surgeon. Their meeting was supposed to last 15 minutes, but they ended up talking for hours. They forged a deep friendship, which also led to Dr. Bob's sobriety and the launch of Alcoholics Anonymous. As you'll learn in this episode, the organization meets those three elements I mentioned of creating a new movement.

If you're not sure how this applies to your business, or how to use this information to create a movement of your own, this is the episode for you! I'll dig deep into how these points about movement-building and recidivism relate to you, an ethical influencer. This is a powerful episode that I believe can truly help you turn your business into a movement, so don't miss out.

In This Episode:

[03:38] - This episode's three key insights are the three parts of creating a movement, Alex explains, and lists the parts.

[05:21] - Alex launches into today's story, which is about one of the co-founders of Alcoholics Anonymous.

[08:49] - We learn that Dr. Bob also gained sobriety through the friendship that he and Bill W. formed.

[09:18] - Alex relates this story to his points about beginning a new movement, pointing out that AA had a new language, a new community, and new leadership.

[10:12] - We hear about the growth of AA, and the three reasons why the organization has lasted so well through the years.

[11:49] - Alex explains what recidivism means, and explores how it relates to creating a business movement.

[13:43] - The concept of creating a movement has a good side and a bad side, Alex points out.

[15:05] - We learn more about the dark side of creating a movement.

[16:23] - How do Alex's points about recidivism and creating a movement relate to you, as an ethical influencer?

[21:23] - Alex talks about building a community, and how this functions for him. He then digs into what a first follower is.

[23:47] - We hear about the reason why Bill W. and Dr. Bob's legacy is still in existence and growing.

[24:39] - The Alexism for today's episode is this: "If you're a true business leader, and you've completed your job, then all your followers say, 'We did it ourselves!'!

[25:21] - Alex reviews the insights that he has explored and rediscovered in today's episode, including the three parts of creating a movement.

[27:05] - Speaking of reviews, it's your turn! Head to this link and leave your biggest takeaway from today's episode as your review of the show.

[28:33] - Alex offers listeners a final gift: completely free access to his four-part video e-training course. Save the usual $197 cost by getting started at this link!

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

William G. Wilson

Dr. Bob

Alcoholics Anonymous

Alcoholics Anonymous Big Book

First Follower: Leadership Lessons from Dancing Guy

Scribe Media

In December 2000, I was on a plane with my family about to fly from New York to San Francisco. I had a thriving business on the East Coast, but we had no family there, so we moved to the West Coast to live with my in-laws until we found our home.

Of course, after leaving my business behind, I had to figure out something new. This is when I decided to do teleseminars, set up a system, and in fact became the "Larry King of teleseminars." The tragic events of 9/11 ended up having a profound impact on my business, and I was able to put the platinum rule into place: "do unto others as they would want done to them."

The reason that the platinum rule works so well in sales is that not everyone is like you. Fostering curiosity, instead of the false certainty that everyone is like you, helps you speak to people in language that resonates with them. The platinum rule is at the center of today's key insights into becoming a highly skilled ethical influencer:

• How the platinum rule differs from the golden rule, and why the two are relevant to your business.
• What the four decision-making styles are, and the ideal sequence to approach them.
• Why platinum rule sales will profit more than golden rule sales.

If you're ready to truly become a highly skilled ethical influencer, don't miss this powerful episode! Understanding the roles of the golden rule and the platinum rule in business is one of the keys, and this episode will help you deeply grasp how they function and why the platinum rule is so important in your business.

In This Episode:

[03:43] - We learn about today's three key insights, which focus on the golden rule, the platinum rule, and the four decision-making styles.

[05:25] - Alex shares a story about moving from New York to the San Francisco Bay Area.

[08:02] - We hear about some of the things that Alex has learned about teleseminars.

[09:39] - Alex talks about the impact that 9/11 had on his business, although he didn't realize the connection until years later.

[11:26] - During the process he has been talking about, Alex did unto others as they wanted to be done unto.

[12:16] - We return to Alex's story about the platinum rule, this time with an event from 2007.

[14:09] - Alex digs into what the platinum rule is, and how it's different from the golden rule.

[16:14] - Using the Socratic method helps you generate more profits through the platinum rule, Alex explains.

[17:42] - Alex digs into the four personas that you'll discover as you explore the platinum rule:

1. Director/competitive
2. Socializer/spontaneous
3. Relator/humanistic
4. Thinker/methodical

[21:54] - Alex explains that the sequence to the system is the solution, and talks about how he goes after different personas in order.

[23:14] - Why is the platinum rule more profitable than the golden rule when you're selling?

[23:44] - This episode's Alexism is this: "Wildly successful entrepreneurs don't wait for their ship to come in. Instead, they swim out to it!"

[24:15] - Alex quickly reviews and recaps the points that he has covered over the course of this episode.

[25:44] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that takeaway as your review for the show at this link!

[27:36] - In honor of this episode of the podcast, Alex gives listeners free access to his four-part video e-training course, which usually costs $197. Get started at this link!

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

NightingaleConant

The Platinum Rule by Tony Alessandra and Michael J. O'Connor

The Platinum Rule for Sales Mastery by Tony Alessandra, Scott Michael Zimmerman, and Dr. Joseph "Mick" La Lopa

Michael Gerber

I want to share a story (that may or may not be true) about one of my favorite people in investing. Warren Buffett was playing golf with three other billionaires. Just before he struck the golf ball, the other billionaires wanted to make a bet that he wouldn't hit a hole in one. Based on the odds, he would have won $40,000 if he hit that hole in one, and had to pay just $20 if he didn't.

Instead of accepting or declining, he thought through the odds and then offered to play for a larger bet: $4,000,000 if he won, and $20 if he lost. The other billionaires probably rolled their eyes over how little fun he was to make bets with. Buffett pointed out, though, that it wasn't about his $20 risk; it's that stupid in little things is stupid in big things.

This ties into Buffett's first rule of money: don't lose it! His second rule is this: "Never forget rule #1." Risk is inevitable, but loss is optional if you take a calculated risk by acting small and thinking big. Acting small means testing. You track the result, then act a little bigger, then test again. As long as you keep getting good results, you keep acting bigger!

Tune into this episode to learn all about this concept. By the end of the episode, you'll deeply understand these three key insights:

Why how you do anything is how you do everything.

Why ethical influencers win by thinking big, but acting small.

Why failure is an event, not a person. Test small in order to win big!

In This Episode:

[03:22] - Alex introduces the three key insights that you'll come to understand over the course of today's episode.

[04:50] - We hear a story about one of Alex's favorite people in investing: Warren Buffett.

[09:06] - Alex shares Warren Buffett's reaction to being offered $40,000 if he won a bet, and $20 if he lost.

[09:37] - Warren Buffett's rule #1 of money is "don't lose money." Alex talks about this, and explains why loss is optional.

[11:54] - As promised earlier, we learn who told Alex the story about Warren Buffett and his golf bet.

[12:57] - We hear about the manifestation process that Alex has talked about in previous episodes.

[15:36] - Alex invites listeners to visit his Alexims book website, and uses it as an example of testing before acting big.

[18:06] - We hear about Alex's dog, and how the dog herself is an example of acting small.

[20:10] - Every offer that you make has objections, and the sales process doesn't even begin until you get an objection, Alex points out.

[23:47] - Alex explains the DELTA sales process, which comes from Jerry Acuff.

[24:25] - Alex shares today's Alexism: "Wildly successful entrepreneurs do not break through their comfort zones, they expand their comfort zones!"

[26:05] - We hear a quick review of the major insights that Alex has covered in today's episode.

[28:04] - Speaking of reviews, it's your turn! Go to this link and leave a review of the podcast by posting your biggest takeaway from this (or another) episode.

[29:36] - Alex gives listeners a final gift in honor of this episode: free access to his four-part video e-training course (normally $197). Head to this link to get started!

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Warren Buffett

Benjamin Graham

Keith Cunningham

Roy H. Williams

Jerry Acuff

Once there was a pastor in the American South who delivered a great sermon. Afterward, his congregation congratulated him on how great it was. The next week, he delivered the exact same sermon again. He did the exact same thing the following few weeks. Finally, one of the trustees of the church pointed out to the pastor that he had given the same sermon over and over for several weeks.

The pastor revealed that he had been giving the same sermon intentionally. A crowd gathered to listen to his explanation: "I'll stop giving that sermon the moment that the people in our congregation start living it."

The most common question that I've been asked at any of the hundreds of live events or thousands of virtual events that I've spoken at is this: "What business should I start?" However, business ideas don't make money. What does make money is having something that you're committed to that you build and grow over time. This is why what business you should start isn't the first question you should ask yourself. Instead, try, "Who knows me?"

If you've tuned in before, you know I've already talked about the VCP process (and that's why I shared the story of the preacher and his sermon). When you're moving from V to P, you can't skip the C (credibility). This is why who you know is less important than who knows you. Who you know doesn't guarantee profitability, but who knows (and trusts) you in business is the key.

Once you understand this, you understand the first two of today's three key insights into becoming a highly skilled ethical influencer. The third is this: "first who, then what" is the safety net under the tightwire of any business startup. Tune into this episode to gain a deeper understanding of all of this, so you can learn to take your business into profitability.

In This Episode:

[03:21] - Welcome to today's episode of All Selling Aside! Alex mentions the three key insights into becoming a highly skilled ethical influencer that he'll cover in this episode.

[05:15] - We hear a story about a pastor giving the same sermon over and over.

[07:44] - Alex is drawn to the new, the unique, and the innovative, he explains, but points out the benefits of the old too.

[09:21] - Since 1995, Alex has talked to over 800,000 entrepreneurs who wanted to start a digital marketing business. He talks about the most common question that he's heard throughout those events.

[11:56] - Alex explains why the first question you ask yourself shouldn't be what business you should start.

[15:49] - We hear about a question you should be asking yourself to help ensure profitability in your business.

[17:18] - How much uninterrupted time do you spend each week growing your business network?

[18:54] - Alex recaps some of the right (and wrong) questions to ask yourself when building your business and network.

[19:18] - The fastest, easiest, most reliable way to speed up the process is to join a mastermind, Alex points out.

[21:32] - Today's Alexism is this: "Effective 'social influencers' are like the wind: you can't

see them, but you notice their presence." He explains how this relates to what he has been talking about through this episode.

[24:04] - Alex quickly reviews and recaps the points that he has made today, including the three key insights he has covered.

[26:06] - Now that Alex has given you a review of his points, will you take a moment to give him a review too? Head to this link and write down your biggest takeaway from this specific episode as your review of the podcast.

[27:58] - In honor of today's episode, Alex has a final gift for listeners. Go to this link to get completely free access to his four-part video e-training course (which normally costs $197).

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Ivan Misner

BNI

Good to Great by Jim Collins

The Entrepreneur Roller Coaster by Darren Hardy

The father of modern networking grew up in Covina, California. Despite his ordinary beginnings, Ivan Misner is the founder of the world's largest business networking organization, BNI. When Ivan started his consultancy business, he was looking for referrals not for himself, but for his colleagues. This was the seed for what would become BNI, which is now a global business network.

In today's episode, I'll explain the importance of relationships and having a strong business network. But remember that these relationships don't just spring up; their seeds must be nurtured and fed through mutual trust and shared benefits. As they grow, they evolve through the three phases of the VCP process: visibility, credibility, and profitability.

You may have noticed the agricultural language surrounding this process. As Ivan points out, this is farming rather than hunting. If hunting is transactional, farming is relational! Furthermore, hunting is about survival, while farming is about thriving. Both work, but the VCP process or the farming principle is based in ethical influence.

Tune into today's episode to learn all about how to work your way through the three steps of the VCP process, and how building visibility and credibility (along with a strong business network) will grow into profitability. I'll also cover two other key insights into becoming a highly skilled ethical influencer: what a business network is by definition (and what it's not), and why building a business network is your single most lucrative skill.

In This Episode:

[03:13] - Alex welcomes listeners to today's episode, and lists the three key insights that he'll explore over the next half hour.

[04:30] - We learn about the father of modern networking.

[06:43] - The key concept in referral marketing is all about relationships, Alex points out, and these relationships work both ways.

[07:52] - Alex emphasizes the importance of nurturing relationships.

[09:19] - We learn about the three steps of the VCP process: visibility, credibility, and profitability (which grows from the other two).

[10:51] - Alex talks about farmers versus hunters, and points out that hunting is about surviving while farming is about thriving.

[14:31] - We hear about something that happens a lot: you encounter someone briefly, want to do a joint venture, and they ask, "Who are you?" So how do you become visible?

[16:26] - Alex illustrates his points by talking about all the people involved in a wedding.

[17:42] - A business network is not a haphazard group of friends who just happen to know each other, Alex explains.

[19:31] - The Alexism for this episode is this: "Entrepreneurship is like skydiving. You don't need a parachute to skydive, but you need a parachute to skydive more than once!"

[21:35] - Business is about sales, Alex points out, and emphasizes the value of a business network again.

[22:02] - We hear a quick review of the insights that Alex has covered in today's episode.

[23:53] - Speaking of reviews, thank you if you've already left one on iTunes! If you haven't, please go to this link. Write down your biggest takeaway from today's episode as your review!

[26:12] - Alex gives listeners a final gift in honor of this 56th episode of the podcast: free access to his four-part video e-training course (normally $197). Get started at this link.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Ivan Misner

BNI

The 7 Habits of Highly Effective People by Stephen Covey

Zig Ziglar

Born to Win by Zig Ziglar

Peter Drucker

Zig Ziglar used to tell a story about three men cutting stone a few hundred years ago. A passerby asked the first stonecutter, "What are you doing?" The first man responded, "I'm cutting stone."

The passerby asked the second man the same question. This time, the response was, "I'm earning a living."

Finally, the passerby asked the third man what he was doing. And this time, the answer was completely different: "I'm building a cathedral."

Which of the three responses is a legacy response? I bet you already understand that it's the third. You see, there are three types of purpose: a daily purpose, a life purpose, and a legacy purpose. The final type is the one that involves creating something that will live on for future generations. If you're not sure what your legacy purpose is, you're not alone. But you might be surprised by just how easy it is to figure out!

My strategy for figuring out your legacy purpose involves what I call the "five why" deep dive. In today's conversation, I'll go into depth about how this works and how it can help you discover your own seed cause (as opposed to your root cause). By asking "why" you want to do something, why that reason is important, why that's important, and so on, until you've asked "why" four or five times, you'll reach your seed cause.

Tune into this episode to let me help you understand exactly how to use this method to find your legacy purpose. You'll also learn about the four parts of the process of manifestation, as well as two other key insights into becoming a highly skilled ethical influencer: why your business legacy is a decision you make while you're still living, and why your legacy is about your purpose, not your intention or strategy.

In This Episode:

[03:30] - Welcome to the show! Alex talks about the three key insights into becoming a highly skilled ethical influencer that he'll talk about today.

[04:49] - We hear about the ongoing legacy of Zig Ziglar, as well as a story of his that reveals the meaning of a legacy response.

[06:54] - Alex talks about why your business legacy is a decision that you make while you're still living.

[07:56] - We learn an easy way to figure out your legacy purpose.

[10:01] - Alex talks about the seed cause as opposed to the root cause, and explains that the seed cause needs to go very deep.

[10:52] - We hear about some people who have left legacies over the years, and learn that it doesn't necessarily mean a positive thing.

[12:17] - Your legacy isn't about your intention or strategy, but about what you will leave behind for generations, Alex points out.

[14:04] - We learn about the importance of commitment when it comes to leaving a legacy.

[15:39] - Alex shares an experiment you can do to overcome the fear of objections and rejection when you're enrolling someone.

[16:09] - Today's Alexism is this: "Business leaders who know, but don't do, still don't know." We then learn about the four parts of the process of manifestation.

[17:48] - Alex gives the example of a massage therapist who wants to make a million dollars a year.

[19:36] - We hear a quick review of the insights that Alex has covered today.

[21:49] - Ready to give a review of your own? Head to this link and leave your biggest takeaway from this specific episode as your review of the podcast.

[23:48] - In honor of this episode, Alex is giving listeners completely free access to his four-part video e-training course, which usually costs $197. Head to this link to get started!

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Zig Ziglar

The Bigger the Why, the Easier the How

Mother Teresa

John F. Kennedy

Dr. Martin Luther King Jr

Mahatma Gandhi

Buddha

Muhammad

Jesus

Moses

George Washington

Winston Churchill

Adolf Hitler

Joseph Stalin

Benito Mussolini

Amelia Earhart

Charles Lindbergh

Albert Einstein

Niels Bohr

Thomas Edison

Nicola Tesla

Let me tell you a little story about helping, assisting, dependency, and interdependency. I had just completed a teleseminar in 2004, while my one-year-old daughter took a bath. This evening, it was my responsibility to dry her off and put her in bed. When she saw me coming in to get her, she reached up her arms as if asking me to help her out of the tub. I might have been overthinking things, but I decided that this was an opportunity to assist rather than help her.

Instead of lifting her out, I offered her a hand to help her out of the bathtub. She banged her knee as she got out, then the heel of her other foot, and started wailing as if she was badly hurt.

Two days later, we repeated the same process. She put up her arms, I offered one hand, and she got out without banging her knee. She did, however, slightly hit the heel of her other foot again as she stepped out. And again, she started wailing as if she was in agony.

Two days after that, we tried again. And this time, she knew what was coming. She took my offered hand and very carefully got out of the tub without banging her knee or heel, and without any tears or wails. This is an example of assisting someone; she became interdependent on me. If I had helped her by just lifting her out of the tub, she would have become dependent on me.

Being interdependent and dependent are two of the four -pendencies that I like to talk about. (The other two are codependency and independency.) In today's episode, you'll learn all about those four, and why interdependence is so valuable in relationships. You'll also learn about three key insights, which you may already be starting to understand:

• Why knowing the distinction between helping and assisting clients makes all the difference.
• Why client support is all about assisting (not helping) and ruthless compassion.
• Why you only want inter-dependent clients for a lifetime.

Don't miss this episode, which I hope will give you a new perspective on your relationships with your clients!

In This Episode:

[03:31] - We learn about the three key insights that Alex will cover over the course of today's episode.

[05:04] - Alex shares the story of assisting (not helping) his young daughter to get out of the bathtub.

[08:31] - The third time Alex assisted his daughter to get out of the tub (rather than helping), she knew what was coming.

[09:38] - We learn about the difference between helping and assisting clients.

[10:31] - Alex defines his four -pendencies: dependency, codependency, independency, and interdependency.

[12:47] - We learn about transactional versus relational relationships with clients.

[13:55] - How does all of this translate into client support?

[14:53] - Here's today's Alexism: "Caring is the ultimate competitive advantage in starting and maintaining any business today."

[16:04] - Alex reviews the insights that he has talked about in today's episode of All Selling Aside.

[17:41] - Speaking of reviews, please leave a review for this podcast! But do it in a specific format: write down your biggest takeaway from this episode as your review at this link.

[18:48] - Alex gives listeners a gift in honor of episode 54 of the podcast. To get free access to his four-part video e-training course (normally $197), go to this link!

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Joe Polish

Dan Sullivan

Marketing Online Support (Facebook group)

Imagine you're in Italy in the 18th century, in a small village with 200 winemakers. The mayor of the village has decided to plan a feast, and has invited all of the local vintners to bring their best wine to him. He would mix all the wines in a barrel, and the feast would feature the best wine ever made.

One of the vintner's had a wife who pointed out that no one would notice if they contributed a glass of water instead of wine. Her husband shrugged and went along with the idea. A week later, at the feast, the mayor dipped his glass into the barrel. Guess what he pulled out?Water. You see, everyone had come up with the same idea as that vintner and his wife. The moral of the story is that in any kind of joint venture, it's all too easy to end up with very little support. This is where the four laws of karma come into play:

1. The law of expansion.
2. The law of likeness.
3. The law of cause.
4. The law of effect.

Tune into this episode to learn more about all of these laws! You'll also learn how to apply the laws with your JV partners, the four questions I ask my students and clients, the four ways to play any game in life or in business, and how to find proven JV partners to support your movement or marketing campaign. If you're ready to play to win with the support of JV partners, this is the episode for you!

In This Episode:

[03:35] - Alex introduces the key insights that he'll cover in today's episode.

[04:47] - We go back to a small village in 18th century Italy, where the mayor tried to hold a feast featuring amazing wine.

[07:18] - What's the moral of this story?

[08:20] - Alex introduces listeners to the four laws of karma, and explains what the law of expansion is.

[09:30] - We learn more about the law of likeness, the law of cause, and the law of effect.

[11:57] - Alex shares a question that he always asks his students and his clients: what game are you playing?

[11:36] - There are only four ways to play a game, Alex explains.

[14:53] - How do you find the right JV partners?

[18:27] - If you play a winnable game, you can only get two possible results: either you win or you learn.

[20:10] - Alex gives examples of how the four laws of karma and the moral of the village wine story apply.

[24:21] - We learn that Alex has experienced many product launches where people promised to promote to their lists, then it didn't happen.

[25:04] - We hear a quick review of the insights that Alex has explored over the course of today's episode.

[26:41] - Now it's your turn to provide a review! Head to this link and leave your biggest takeaway from this particular episode as your review on iTunes.

[28:27] - In honor of this 53rd episode of the podcast, Alex is giving listeners free access to his four-part video e-training course, valued at $197. Go to this link to get started!

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Mercola

Let's talk about New York City. Even if you've never been there, you probably know that it's home to the Empire State Building. Completed in 1931, this 102-story building stands a total height of 1,454 feet (or about 444 meters). Even now, decades later, the Empire State Building is one of the tallest skyscrapers in the United States.

Enough about the building's height, though; let's talk about its foundation. The excavation for the foundation went down over 50 feet, and then had to be built back up to the street level. Without a foundation this deep and solid, the building would never be able to rise so tall.

Is your business built on a deep foundation? What about your selling process? Or are they built on quicksand? The deeper the foundation, the taller the building—and it's no different in business. In business, though, the foundation means the relationships. A foundation means asking for a commitment that advances your prospect for the next step, not just trying to quickly close the sale.

Can you begin the foundation, and already start selling? With a building, can you start working on the interior while the structure of the upper floors is still being built? Can you start selling for occupancy before the building is complete? Tune into this episode to learn about the answers to these questions, and the powerful lessons that you can learn for your business from these concepts.

You'll also learn three specific powerful insights, which you may already be beginning to understand from all this talk of foundations:

Why there are only three reasons why entrepreneurs fail in business.

Why building a business foundation determines your growth level.

Why the "J-curve" growth principle is about your market, not just your message.

In This Episode:

[03:43] - We hear a list of the three key insights into becoming an ethical influencer that Alex will cover in this episode.

[05:12] - Alex talks about the Empire State Building in New York City.

[07:45] - The foundation for the Empire State Building goes over 50 feet deep, Alex explains.

[08:57] - Is your business supported with a deep foundation? Alex digs into what having a deep foundation means for a business.

[11:28] - Alex talks about whether you can build a foundation and immediately start selling.

[12:45] - Everything needs to go down before it goes up, Alex points out, and relates this to the J-curve model for business growth.

[15:52] - Alex explains the three reasons why people fail: they don't start, they don't finish, or they don't continue.

[17:34] - The foundation isn't about your message, Alex points out, and illustrate what he means with the example of the iPod.

[18:57] - We move away from buildings, with Alex using nature to explain the value of having a strong foundation.

[21:07] - Alex talks about ice hockey, and why he doesn't believe in hockey-stick growth.

[22:32] - We learn about the stages and pattern of growth in business, as explained by Clate Mask.

[24:36] - Alex shares today's Alexism: "There are two types of problems entrepreneurs face each day: the ones they have now, and the ones they will have."

[26:24] - Alex recaps and reviews the insights and points that he has explored in today's episode.

[28:19] - Speaking of reviews, it's your turn! Please leave a review this link on iTunes in a very specific way: instead of reviewing the show as a whole, leave your single biggest takeaway from this specific episode as your review.

[30:03] - Alex is giving away a completely free gift in honor of this episode of this podcast! Head to this link to get free access to his four-part video e-training series, which normally costs $197.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex's Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian's free live Friday show

Think and Grow Rich by Napoleon Hill

Three Feet From Gold by Sharon L. Lechter and Greg S. Reid

Perry Belcher

Infusionsoft

Clate Mask