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Have you ever been told or sold something based on how much you wanted it to work or bring the desired SIZZLE...only to find it it was all SIZZLE and no STEAK.  Yeah, me too...

How many times have you been at a Mexican restaurant and they are delivering some SIZZLING fajitas to another table or at a Greek restaurant heard the "OPA!!!" when they "light the cheese".

Join Dave for some talking, mostly ranting about:

• What does all SIZZLE and NO STEAK really mean?
• What are some examples?
• What if I don't "wear the ribbon"?
• Why does it matter?
• What can it do to credibility?
• How can a lack of STEAK or SUBSTANCE discredit everything that is said?

The SIZZLE is nice, but we NEED the STEAK.

Giddyup!!!

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