Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.

We talk with Experient's Mike Godsey, SVP Market Development, about how eventBit™ is paving the way for event data and then we catch up with Jenn Ellek and Larry Wilson from the National Confectioners Association to discuss how they use event data to create even better experiences for their guests.