All Systems Go! Automation, Evolved for the AI Era

Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

What You'll Learn:

• 1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time
• 4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses
• 8:55 - What feature Klaviyo lacks that makes it problematic for segmentation
• 11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms
• 14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments
• 17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign
• 21:25 - One critical segmentation feature that is missing across all three platforms discussed

Resources:

• Klaviyo
• ActiveCampaign
• HighLevel
• Drip
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

• 0:00 - Intro
• 3:51 - The stress your business may face when using the wrong software
• 6:47 - How to create an effective job description for the software you need
• 12:03 - Which website builders should be avoided for marketing purposes
• 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact
• 27:38 - Which onboarding platforms will limit you in terms of data access and integrations
• 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable
• 46:59 - Chris’s personal experience with community software and how it affected his membership retention
• 51:38 - Why it’s crucial to back up your data and document your systems and processes
• 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

• Book a Power Hour with Kronda
• Bad Business Software is Costing Your Business
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.


What You'll Learn:

• 1:13 - Why Chris took a hiatus from podcasting at the end of 2023
• 4:14 - Why the "just do it" mantra can be dangerous when starting a business
• 6:24 - The theme and focus for the All Systems Go! podcast in 2024
• 15:05 - The secret sauce Chris credits for his biggest marketing successes
• 16:40 - What segmentation training and resources are available for members
• 19:09 - What is included in the revamped Automation Bridge membership offering

Resources:

• ASG 019 - Stop Executing and Do This Instead
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!

Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.

Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.

Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission.

Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past.

Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking.

In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs.