Author platforms are something far too many authors neglect, and yet, it is often one of the most important things an author should focus on! A robust, multi-dimensional and organized platform can make the difference in a book marketing campaign and help authors develop lasting fan bases!

Jayme Johnson, founder of Worthy Marketing Group (worthymarketinggroup.com) talks with Smith Publicity's Andrea Kiliany Thatcher to discuss all the elements of building a great author platform including:
* exactly what an author platform is
* strategies and tactics to build the RIGHT platform
* growing email lists
* setting the stage to secure speaking opportunities
* online email marketing
* creating a dynamic and engaging website
* and much more!

In this episode we speak with Independent Book Publishing Association CEO Angela Bole about what the association does, how indie publishers and self-publishing authors can get the most out of IBPA, and the future of Book Expo and the industry at large.

An interview with great insights for authors exploring book marketing opportunities and book publicity ideas.

Find IBPA online at https://www.ibpa-online.org/.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

In this episode we speak with Independent Book Publishing Association CEO Angela Bole about what the association does, how indie publishers and self-publishing authors can get the most out of IBPA, and the future of Book Expo and the industry at large.

Find IBPA online at https://www.ibpa-online.org/.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

In this episode we discuss how to "build a better author." How can an author prepare for the publishing journey before they embark in order to set themselves and their book up for the best success possible?

Tammara Kennelly, president of Friesen Press, discusses some key pieces of the publishing process authors aren't always prepared for, and how they can educate themselves on different pieces of the process.

All Things Book Marketing podcast listeners can check out a sample of The Chilton Method, a 17-hour video book marketing course from The Wealthy Barber and Dragons' Den's David Chilton, here: https://www.friesenpress.com/smith

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

Noelle Stary from 20Lemons, a full-service marketing company, talks about the foundations of a good book marketing plan, when and how to implement them.

Find 20Lemons at http://www.20lemons.com.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

TEDx talks are becoming more popular, and more authors want to employ the power TEDx affords for book marketing and expert branding.

In this edition of the "All Things Book Marketing" podcast, host Andrea Thatcher talks with Josephine Gross and Elea Herdieckerhoff, founders of www.RedDotStage.com, a dynamic company with an impressive record of helping authors break into TEDx.

From the RedDotStage website:
"Most people believe landing a TEDx is difficult and time-consuming at best. They want to know what makes a TEDx talk go viral. We help our clients distill their core message (based on their passion, what makes them tick), apply for TEDx events, and craft their speech. Next we come up with a marketing strategy to help them leverage and capitalize on the exposure once their TEDx talk goes live on YouTube."

We're joined by Bernie Schroeder, the author of Brands and Bullshit, to talk about author branding. We talk about how to build your author brand long before your book hits shelves, why having an "author brand" is important, and how to feel comfortable with yourself as a brand. Schroeder also speaks about how he landed a coveted TedTalk.

Find Bernie at:
http://www.bernieschroeder.com
https://www.linkedin.com/in/bernie-schroeder-694a36/

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

You've signed the publishing contract, you have a publisher! Is your job done? What can you expect from in-house publicity and marketing teams? We talk about the differences between publicity for traditionally published and self-published authors, as well as the pros and cons of the in-house publicity team at a publisher and the publicity team at an independent agency.

Mike Onorato on Twitter: www.twitter.com/yankeeclipper09

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

What does an author need to think about when they think about book cover design? Find info and resources for inspiration in this chat with the expert Joel Friedlander.

Find Joel at www.thebookdesigner.com.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

What is an author coach and how do you know if you need one? We talk to author and author coach Sara Connell. Connell has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. We talk about establishing and building your author brand, the big myth of publishing every author can relate to, and Connell’s own struggles when bringing her own first book to publication.

You can find Connell at:

http://www.saraconnell.com
https://twitter.com/saracconnell
https://www.facebook.com/SaraConnellAuthorSpeakerCoach/

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher