When Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room”, he clearly knew what he was talking about.

But is there a way to direct this dialect?

In this episode of Cuppa Press,digital marketer Imraan Moh gets candid and answers the frequently asked questions about branding. He drills down to the basics of what branding really means and builds up from there.

He also has an important message - stay tuned till the end to find out.