Greg Tucker is CEO of Tucker & Company, a CX Transformation firm. He's an expert in the area of proving the business value of customer experience to executive leaders in a variety of industries. His direct, no-nonsense approach to customer experience can help CX professionals everywhere become experts at proving the value of CX. 

Greg Melia, CEO of the Customer Experience Professionals Association joins Bob Azman for a discussion on the work being done to define CX. We also discuss the great work underway in revising the CXPA vision and mission as it works towards being a more global and inclusive association.