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On the third episode of “All Things Content”, Kevin sits down with Professor Steven Grindlay to reminisce about the history of content, beginning with the early days of the internet. They discuss what trends have continued into today and the role content will play in the future.
Visionary, highly creative, and motivated, Steven is passionate about content and how it’s evolving in the digital space. A McGill University professor, he has over 30 years of experience working in the field of communications, including being the past owner of two advertising agencies and a designer of several niche news publications. Steven has in-depth expertise in designing and developing the framework, structures, and processes that enable organizations to focus their communications on creating and supporting a competitive advantage. In addition, Steven has worked with Fortune 500 companies to develop content strategies and build the architecture that supports the end-to-end digital content life-cycle and ecosystem.
Most recently he co-founded the Content Strategy Alliance, a growing international organization of thought leaders committed to the advancement of the field of content strategy.
Kevin's Website and Blog: https://bit.ly/3in284l
Kevin's Twitter: https://bit.ly/3jhscNG
Kevin's Linkedin: https://bit.ly/3xn9SHG
AvenueCX Website: https://bit.ly/3lsSFdR
Steven’s Linkedin: https://bit.ly/3yH7tdm
Content Strategy Alliance Website: https://bit.ly/32nXw8E
On this episode of “All Things Content”, Kevin and John discuss whether the “default” digital experience will retain its current position in digital personalization. If the default state goes away, what will it mean for content and digital experiences, and what will replace it?
John Berndt is a person of many talents with accomplishments and interests in a number of fields including business, music, philosophy, and art. When the Web began in 1993, John was able to design some of the first large websites—a professional momentum which has never slowed. Having worked on hundreds of significant websites in varied markets, he has a world-class sense of what it means to build leading digital properties.
Today, John focuses on making TBG the best national Web design firm of its size—working with his colleagues to solve the many pressing practical and intellectual issues of Web strategy, Web operations, multi-channel tactics, and content personalization. Because of his contributions to the Sitecore community, John holds the esteemed distinction of Sitecore Digital Strategist MVP (Most Valuable Professional). He is the author of the book Personalization Mechanics: Targeted Content for Web Teams of All Sizes (2015), the first truly detailed book about the intersection of Web personalization and Web operations, available here: https://amzn.to/3mZgj1J
Kevin's Website and Blog: https://bit.ly/3in284l
Kevin's Twitter: https://bit.ly/3jhscNG
Kevin's Linkedin: https://bit.ly/3xn9SHG
AvenueCX Website: https://bit.ly/3lsSFdR
John’s Twitter: https://bit.ly/3qkXLLo
John’s Blog: https://bit.ly/3n0pnU9
On this inaugural episode of "All Things Content", Kevin sits down with Paula Land to discuss the benefits and challenges that come from performing content inventories and audits.
Paula Land is the founder and principal content strategist at Strategic Content, a Seattle-based consultancy offering various services in web content strategy, digital strategy, user experience, content management strategy and CMS implementation, and content development and marketing. She is also a Guest Lecturer at the University of Washington Information School, co-founder of Content Insight LLC, and author of the book "The Content Inventory and Audit Handbook". You can see her full resume and purchase her book here: https://strategiccontent.com/about
Kevin's Website and Blog: https://bit.ly/3in284l
Kevin's Twitter: https://bit.ly/3jhscNG
Kevin's Linkedin: https://bit.ly/3xn9SHG
AvenueCX Website: https://bit.ly/3lsSFdR
Paula's Twitter: https://bit.ly/3bXghBi
Paula's Linkedin: https://bit.ly/3bXz53q
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