As a guest on All Things Data, Paul Roehrig, Head of Strategy for Cognizant Digital Business, can reveal how companies can develop a strategy for refining, filtering and making use of this data for profitable purposes. Specifically, they must:
Treat data recovery as part of the discovery process; companies must decide: what to gather, how to gather, who will use it, who will analyze it
Determine what data is required to deliver the service and what is a surplus; they must codify this beforehand, not collect all the data and then figure it out
Determine what they need to do with the data; if they don’t govern it – and monetize it – somebody else will