All things digital

Neel Gogia Instagram: https://www.instagram.com/neelgogia/?hl=en

IPLIX Media Website: https://iplix.in/

Our guest today is notoriously known as the “Master of Sponsors” for reliably getting college events funded. In fact it was then that he realized that he had a knack for connecting brands to people. I first interacted with him when he was just starting out managing this Tech YouTuber and a couple of other vloggers. It was interesting to learn his commitment and interest in managing and recognizing YouTubers as talent and over the years we worked on several campaigns and have exchanged many conversations about the world of Influencers. Around the same time we met, he co-founded an Influencer marketing agency to make this venture of his official and has not looked back since. Please welcome Neel Gogia, Co-founder, IPLIX Media.

Here’s the weekly digital lowdown:

· What is Instagrams "Love Runs Deep" challenge and why should you care?

· How can you publish your WordPress Blogs as Twitter threads now?

· Twitter updates privacy settings on desktop and mobile - are they worth it?

· Watch a review on YouTube and directly shop there soon?!

· Zoom further strengthens its event management capabilities through OnZoom

· Whats my take on the Tanishq Ad issue?

· HBO leaving India?

· Client wins:

o Havas Creative India X HARMAN

o FoxyMoron X Revv

o Cheil India X Tata Consultancy Services

o Studio Click X Andaz by Hyatt

That’s all from me this week. Stay safe and tune in now to listen!

Today’s weekly news episode was full of crazy developments! Here’s the lowdown:

That’s all from me this week. Stay safe and tune in now to listen!

Today’s weekly news episode was full of crazy developments! Here’s the lowdown:

• New developments in the YouTube Badshah controversy

• "Latest posts" on Instagram?!

• Facebook has partnered with T-Series Music, Zee Music Company and Yash Raj Films to launch Official Music Videos in India.

• Twitter updates include the global roll-out of Conversation Settings, and Warning Prompts launched in the testing phase, to improve the quality of conversations on the platform.

• Major advertisers including Procter & Gamble, Ford Motor Co, and Unilever, and trade associations have formed a partnership to develop industry standards for targeted ads, the group

• Campaigns of the week:

• Hits: Nilon’s India

• Miss: Sadak 2 trailer

That’s all from me this week. Stay safe and tune in now to listen!

The global pandemic has severely affected two industries this year – Tourism and Publishing. And those who have a finger in both pie’s, well I feel for them, it must be tough right now. While most people are staying safe and well mostly at home, I’m sure at some point they’re also wondering when can they travel again. Specially internationally. And those in the publishing space are probably wondering when can they start creating new content or whats the way forward for them specially if they’re in print. Joining me today is Natascha Shah to discuss Travel, tourism and the state of publications in India. She’s someone I have adored and admired since I was in school and she also happens to run a very successful travel magazine – Trip the life Fantastic (TLF), while being an avid traveler herself!

Links to her Instagram pages:

TLF Magazine

Mehfil Delhi (Order now for some delicious Kashmiri food!)

Today’s weekly news episode was full of crazy developments! Here’s the lowdown:

Did Mukesh Ambani kill it at the Reliance AGM this year?

Why did Twitters shares fall globally? Who was the target this time?

Has Reels really arrived yet?

Did we just discover a new metric to measure Tiktok influencers in India?!

Digital Ad spends falling Q on Q? What about Radio?

Is Gaana going to bring in the monetization revolution Indian podcasters have been waiting for?

Campaigns of the week

Hits:

'Mario' urges safe air travel in ixigo PSA video

Miss:

Sony Liv messes up

In other news: Sumit Walia quite Oppo India

Chinese smartphone companies restarting Marketing activities with launches by Vivo and OnePlus?

That’s all from me this week. Stay safe and tune in now to listen!

Joining me today on Vartalap is Digital Consultant, Technology journalist & Podcast host of The String - Abhishek Baxi, where we’re going to be discussing the situation with print media and journalists in the country. Having recently joined Neowin as a senior editor, he will continue to be a contributor at The Morning Context & columnist at Hindustan Times, with previously written for Forbes, Gizmodo, AndroidAuthority, Windows Central, Android Central, TechRadar, BGR, ZDNet, and Mint, he’s also the founder/editor of The Podcast Hub, an online publication about podcasts and podcasting, which is how we first connected!

With everything going digital especially now, its been tough for print to not just stay relevant but also feasible. It’s sad but how is it looked upon from a journalist’s POV? Is print really dying? Or is this temporary and maybe we’ll see them bounce back after COVID?

Today’s weekly news episode was full of crazy developments! Here’s the lowdown:

Campaigns

Hits:

Miss:

Some good news: KickStrat by Isobar India

That’s all from me this week. Stay safe and tune in now to listen!