All Things Growth

Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you're trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy. This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to transform your channel into your long-tail sales strategy! Connect with Heather Margolis: LinkedIn Website Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you're a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making.

This episode is for you if you're eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company.

In this episode, you will:

• Understand the importance of AI in modern business strategies

• Gain insights into leadership and team dynamics

• Navigate the complexities of implementing a successful AI strategy

• Adam's predictions of conversational interactions with AI personalities

Full Show Notes Here!

Connect with Adam New-Waterson:

LinkedIn

Website

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you want to transform your marketing strategy and engage customers like never before? Maybe you're curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences. This episode is for you if you're a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue. In this episode, you will:

• Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing.
• Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking.
• Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement.

Full Show Notes Here! Connect with Leigh Choate: LinkedIn Website Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI.

This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead.

In this episode, you will:

• Learn how paid search marketing offers flexibility and immediate impact on traffic and sales, making it less risky for startups that may need to adjust their strategies frequently.

• Gain insights into the importance of small conversions throughout the sales pipeline and how focusing on these can optimize long-term success without constantly changing strategies.

• Understand the impact and potential of AI in automating marketing tasks, assisting in creative processes, and its significance in the evolving marketing landscape.

Full Show Notes Here!

Connect with Eric Holtzclaw:

Website

LinkedIn

Twitter

The Claw Podcast

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Connect with Jenn Steele

LinkedIn

Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you've noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse. This episode is for you if you're a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer feedback, and ultimately, improve your win rate. Tune in to discover how continuous adaptation and understanding of your buyers can transform your company's success. In this episode, you will:

• Learn why continuous customer development is crucial for scaling and how neglecting this can lead to stagnation.
• Discover how to set up a win-loss program to gather valuable insights to significantly improve your business's win rate and align sales, marketing, product, and customer success.
• Gain insights into differentiation validation processes and how a litmus test can help determine the uniqueness, durability, and provability of your key differentiators.

Full Show Notes Here! Links & Mentioned Resources: Win/Loss Analysis Connect with Brady Jensen: Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers. This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand's success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do that?" In this episode, you will:

• Understand the PR landscape and learn the current state of play
• Discover how to utilize surveys for press releases
• Learn how to harness the power of earned media

Full Show Notes Here! Links & Mentioned Resources: Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage Connect with Mickie Kennedy: Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage. This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably. In this episode, you will:

• Understand the importance of authentic customer relationships
• Discover the power of appreciation marketing
• Learn strategies for effective client follow-up and retention

Full Show Notes Here! Links & Mentioned Resources: Appreciation Marketing® - How to Achieve Greatness Through Gratitude Connect with Curtis Lewsey: Website LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Connect with Jenn Steele LinkedIn Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers.

This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make bold, informed decisions that resonate with your audience and build lasting relationships in the B2B sector.

In this episode, you will:

• Learn why building trust at scale is crucial for successful marketing, especially in B2B and enterprise products, and how focusing solely on traffic may undermine this trust.

• Dive into the conversation about the tension that often exists between sales and marketing departments, especially regarding lead readiness and the importance of collaboration for better lead conversion.

• Discover John Miller's concept of courageous marketing, with its four pillars, and how to apply these principles to be bold and stand firm in marketing decisions during uncertain times.

Full Show Notes Here!

Links & Mentioned Resources:

Playing It Safe Sucks: A Manifesto for Courageous Marketing.

Connect with John Miller:

Website

LinkedIn

Connect with Christina Del Villar

LinkedIn

Instagram

Twitter

Connect with Jenn Steele

LinkedIn

Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!

In this episode, Christina and Jenn sit down with Adele Gambardella and Chip Massey to explore the intricate dance of negotiation, persuasion, and the crucial role of validation in the world of business. We will dive into the confluence of PR expertise and FBI negotiation strategies, offering listeners an extraordinary opportunity to revolutionize their approach to convoluted business interactions and personal communication. This episode is for you if you're looking for practical insights on effective training, building credibility, and mastering the subtleties of persuasion to change the game in how you negotiate both in and out of the boardroom. In this episode, you will:

• Gain Insight into Professional Interactions
• Learn Negotiation Techniques
• Explore the Importance of Validation
• Understand the Consequences of Communication Styles
• Develop Skills in Crisis Management and PR
• Improve Sales and Marketing Approaches

Full Show Notes Here! Links & Mentioned Resources: Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation Connect with Adele Gambardella & Chip Massey: Website LinkedIn Adele LinkedIn Chip LinkedIn Connect with Christina Del Villar LinkedIn Instagram Twitter Connect with Jenn Steele LinkedIn Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like us to cover, send us a DM! If you enjoy the show, please give me a follow, rating, or review, and come back for more exciting episodes!

In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives.

In this episode, you will:

• Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of individuals.

• Understand the impact of AI on marketing and career growth and the importance of continuous skill development, particularly in AI, to stay ahead in the industry.

• Learn about the significance of owned content in B2B marketing and integrate owned media with non-owned media platforms to enhance visibility and branding.

Full Show Notes Here!

Links & Mentioned Resources:

Sixty Days Left

AudiencePlus

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love

Connect with Andrea Lechner-Becker:

LinkedIn

Twitter

Portfolio

Connect with Christina Del Villar and Jenn Steele

LinkedIn

Instagram

Twitter

Connect with Jenn Steele

LinkedIn

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, DM us on LinkedIn! If you enjoy the show, please give us a follow, rating, or review, and come back for more exciting episodes!