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Letraset is a largely antiquated process for transferring letters and graphics onto various materials. It rose in the 1950’s and fell in the 1990’s. While most people in the worlds of typography, graphic design and printing have long since put away their dry-rub transfer sheets, one Toronto-based artist and zinester loves using Letraset in his practice as a way to incorporate analog processes into his design work. In this conversation we meet the magical Jonathan Valelly, who uses Letraset as a jumping-off point for digging deeper to the relationship between design and technology, including how using Letraset helps counteract the ‘Abdobification’ of design. Jonathan will delight and intrigue and challenge you, through the power of Letraset.

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