In this episode, Katherine and Danica emphasize the need to adapt to changes in social media algorithms.

The conversation highlights strategies for building relationships with customers rather than focusing solely on sales, and the significance of engagement through social media platforms.

In this conversation, Danica and Katherine explore the dynamics of social media engagement, the importance of authenticity in influencer marketing, and the evolving landscape of content creation. They discuss how building genuine connections with audiences can lead to business opportunities, the pitfalls of disingenuous influencer practices, and the shift towards experience-based marketing. The conversation emphasizes the need for small business owners to adapt their marketing strategies to resonate with their target audience and to create relatable, shareable content.