In this episode, Katherine and Danica emphasize the need to adapt to changes in social media algorithms.

The conversation highlights strategies for building relationships with customers rather than focusing solely on sales, and the significance of engagement through social media platforms.

In this conversation, Danica and Katherine explore the dynamics of social media engagement, the importance of authenticity in influencer marketing, and the evolving landscape of content creation. They discuss how building genuine connections with audiences can lead to business opportunities, the pitfalls of disingenuous influencer practices, and the shift towards experience-based marketing. The conversation emphasizes the need for small business owners to adapt their marketing strategies to resonate with their target audience and to create relatable, shareable content.

Meet Jackie! The business owner behind Danica's favourite brand: Made For The Lake. In this episode, Jackie, Katherine, and Danica discuss the harsh realities of running a small business in Canada, particularly focusing on the challenges of manufacturing locally, the impact of social media algorithms on visibility, and the shifting consumer expectations towards supporting local businesses. They reflect on their personal experiences, the lessons learned from their entrepreneurial journeys, and the importance of community support in navigating the ups and downs of small business ownership.

In this episode, Katherine and Danica discuss their approach to business planning for the new year, emphasizing a holistic perspective that prioritizes personal fulfillment over strict financial goals. They explore the challenges of setting traditional sales targets, the importance of community and collaboration among small businesses, and the need for adaptability in a changing economic landscape. The conversation also touches on personal growth, the significance of self-compassion, and the value of finding joy in one's work. As they share their intentions for 2025, they encourage listeners to embrace change and focus on what truly matters in their business and personal lives.

In this episode, Danica and Katherine discuss the challenges of balancing small business ownership with personal life, especially during the busy holiday season.

They reflect on the toxic nature of hustle culture and the importance of taking time off to avoid burnout. The conversation also touches on Black Friday's evolution and its implications for small businesses, as well as strategies for collaboration among small business owners to enhance their market presence.

In this conversation, Danica Dixon and Katherine discuss the challenges faced by small business owners, particularly those in the handmade sector. They explore the unrealistic expectations that often lead to burnout, the impact of economic realities on sales, and the importance of understanding customer needs.

They emphasize the need for empathy and realistic goal-setting in business, as well as the role of graphic design in branding and marketing efforts.

In this conversation, Danica and Katherine discuss the challenges faced by small business owners, particularly in the realms of design, marketing, and self-perception.

The duo also highlights the significance of self-compassion, avoiding comparisons with others, and finding the right business model that suits individual circumstances. They encourage small business owners to adapt to market changes, connect with their audience authentically, and seek collaboration for growth. Ultimately, they express their desire to support and uplift fellow entrepreneurs during tough times.

In this episode, Katherine & Danica delve into pricing strategies for both product and service-based businesses, emphasizing the need to understand customer value and expectations.

The discussion highlights the challenges of pricing, especially in wholesale and handmade products, and the complexities of quantifying service value in various industries. The conversation wraps up with insights on balancing costs and customer perceptions in business. In this conversation, the hosts discuss the intricacies of marketing, pricing strategies, and the importance of brand positioning in attracting the right clients.

They explore how service providers can communicate their value effectively, navigate client expectations, and learn through experience. The dialogue emphasizes the need for service providers to understand their worth, build demand for their brand, and adjust their pricing strategies based on the value they provide and the clients they wish to attract. In this conversation, Danica and Katherine explore the importance of targeting the right market, building strong client relationships, and understanding the value of authentic marketing.

They discuss how to identify and attract your dream clients, the significance of referrals, and the role of social media engagement in business success. The conversation emphasizes that pricing is often a secondary issue, and that genuine connections with clients can lead to better outcomes. They also touch on the need for service providers to educate their clients and adapt their strategies to meet the needs of their target audience.

In this conversation, Danica and Katherine explore the challenges and opportunities faced by small business owners, particularly in the context of authentic connections, community support, and effective marketing strategies.

They discuss how positioning and branding can influence consumer behavior and sales, emphasizing the need for businesses to build relationships with customers before they enter the sales funnel.

The conversation also touches on the differences in marketing approaches between established brands like Stanley and Yeti, highlighting the evolving landscape of consumer expectations and brand awareness. They explore the evolution of brand marketing, particularly focusing on how companies like Stanley have successfully shifted their target markets. They discuss the importance of understanding and adapting to target markets, the power of niche marketing, and the necessity of brand flexibility.

This conversation emphasizes that businesses should not be afraid to evolve and change their branding strategies based on customer feedback and market trends and what they actually like spending time on in their business.

In this conversation, Amanda, Danica, and Katherine discuss the importance of community, creativity, and the challenges of parenting in today's world. They explore how creative spaces can foster connections among individuals, especially children, and the need for supportive environments that encourage creativity and belonging. The discussion also touches on the difficulties of adult friendships, the impact of community on mental health, and the pressing issue of childcare accessibility.The discussion highlights the importance of collaboration, the challenges faced by small businesses, and the need for accessible community resources.

They reflect on their personal experiences with community engagement and the vulnerabilities that come with being human, emphasizing the necessity of a supportive network. In this conversation, the speakers explore the themes of career transitions, personal fulfillment, the importance of community support, empowerment through shared experiences, creativity in business, and challenging societal norms.

They discuss their personal journeys, the impact of mental health on their lives, and the significance of creating safe spaces for individuals to express themselves and pursue their passions.

On today's episode, Danica & Katherine discuss the ups and down of small business ownership and how they've been forced to get creative with their marketing in the post-pandemic economy.

Welcome to FWB!

In this episode, Danica and Katherine share their business journeys that have led them here and what their dreams are for this podcast.