In this episode, Katherine & Danica delve into pricing strategies for both product and service-based businesses, emphasizing the need to understand customer value and expectations.

The discussion highlights the challenges of pricing, especially in wholesale and handmade products, and the complexities of quantifying service value in various industries. The conversation wraps up with insights on balancing costs and customer perceptions in business. In this conversation, the hosts discuss the intricacies of marketing, pricing strategies, and the importance of brand positioning in attracting the right clients.

They explore how service providers can communicate their value effectively, navigate client expectations, and learn through experience. The dialogue emphasizes the need for service providers to understand their worth, build demand for their brand, and adjust their pricing strategies based on the value they provide and the clients they wish to attract. In this conversation, Danica and Katherine explore the importance of targeting the right market, building strong client relationships, and understanding the value of authentic marketing.

They discuss how to identify and attract your dream clients, the significance of referrals, and the role of social media engagement in business success. The conversation emphasizes that pricing is often a secondary issue, and that genuine connections with clients can lead to better outcomes. They also touch on the need for service providers to educate their clients and adapt their strategies to meet the needs of their target audience.