In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. 

We dive into their methodology, costs, and the unique benefits they bring to the market, with a particular focus on how All Unite approaches VAC (Visibility Adjusted Contact) measurement metrics. 

If you’re looking to better understand the evolving measurement landscape and what sets All Unite apart, this conversation is a must-listen.