Beyond The Billboard

In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy.

From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building.

An honest conversation about smarter media decisions, asking the right questions, and knowing the rules before breaking them.

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation.

In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard.

From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come together, OOH can create pure communication magic.

In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix?

In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable.

We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media planning still matter.

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore.

Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing.

A conversation about creativity, attention and the ideas that make OOH worth noticing.

Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase.

John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.

What does OOH media look like from the client's perspective? 

In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix.

From campaign planning to creativity and collaboration, Bridget offers a candid look at the priorities, challenges, and opportunities that shape client decision-making. Whether you're an advertiser, agency professional, media owner, or simply interested in the evolving world of OOH, this conversation provides valuable perspectives from the other side of the table.

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.

We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, and the common misconceptions that global advertisers often have. Whether you're planning campaigns in West Africa or simply curious about emerging OOH markets, this conversation offers valuable insights into the realities of advertising in Ghana and the trends shaping its future.

The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation and the future of the channel.

Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners need to move beyond competing on price alone, and what the industry must do to drive sustainable growth. We also explore the role of data, innovation, measurement, and collaboration in ensuring OOH remains a powerful and effective medium for advertisers.

Whether you're a media owner, agency professional, marketer, or OOH enthusiast, this episode offers valuable insights into where the industry is headed and what it will take to succeed in its next chapter.

Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH.

From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities and challenges facing the industry.

Join us as we explore the key takeaways from one of the most important gatherings in the global OOH calendar.

We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.

As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with South Africa’s youth market, and how young entrepreneurs are reshaping the country’s business landscape through innovation, culture, and community-driven thinking.

The conversation also dives into the role OOH has played in building credibility and visibility for Pat’s Youth Brand Awards.