Beyond The Billboard

We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”,  what it means for brands, how attention is measured, and why OOH continues to outperform in capturing real human engagement. 

From cutting-edge research to practical insights for planners and marketers, Steve breaks down the science behind attention and the opportunities it unlocks for smarter OOH strategies.

In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life. 

Co-hosts Kirsty and Livia share some of what they want to see more of in the South African landscape.

We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa.

Andrew unpacks the regional nuances shaping OOH strategy, the rising importance of contextually relevant creative, and the critical role of reporting effectively.

We look at the evolving measurement landscape and why its transparency and physical presence continue to give brands an edge in a world of digital noise.

In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH. 

We explore Luxon’s methodology, the technology behind their data and how their solution is helping sharpen planning and reporting in the local OOH landscape. 

This episode offers a clear, practical look at how measurement is evolving and what it means for media owners, agencies, and brands.

We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Out of Home, where the medium was the message.

From concept to execution, this episode goes behind the scenes of how Co-hosts Livia and Kirsty bought this campaign to life under their DOOH.co.za platform, they brought the industry together proving once again that when Out of Home unites, the results are unmissable.

We are joined by Roanna Williams, Co-Founder and Chief Creative Officer of Boundless, and Lauren Dixon-Paver, Social Art Director at Boundless, to unpack how creativity, collaboration, and a shared belief in the power of the medium made this campaign possible.

In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH  - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard.

If you believe great creative deserves a bigger stage (literally), this one’s for you.

In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning.

We explore the launch of CortexX, Primedia’s new AI-informed media precision planning tool that’s set to transform how campaigns are planned and measured. From navigating South Africa’s fragmented OOH data landscape to balancing fixed measurement like OMC’s ROAD 2.0 with real-time audience insights, Genevieve and Alice share how data and intelligence are reshaping the way brands connect with audiences in the physical world.

If you’ve ever wondered how AI and data are redefining the future of OOH, this one’s not to be missed.

In this episode, we chat with Litha Vimbi, General Manager at OMD, about how big brands make their mark in Out of Home. From bold creative to clever placement, Litha unpacks the power of a strong strategic OOH holding and what really drives impact at scale. She also shares a few golden tips for media owners on how to make the best impression with media agencies and why collaboration is key to shaping the skyline.

In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space. 

From navigating category restrictions to pushing creative boundaries, Michelle shares insider perspectives on what it takes to “play big” in OOH. We explore standout strategies, the role of scale and context, and how alcohol brands can use OOH to cut through in a crowded market.

In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. 

We dive into their methodology, costs, and the unique benefits they bring to the market, with a particular focus on how All Unite approaches VAC (Visibility Adjusted Contact) measurement metrics. 

If you’re looking to better understand the evolving measurement landscape and what sets All Unite apart, this conversation is a must-listen.