Beyond The Billboard

We kick off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.

Trish explains the costs and benefits of being part of the OMC and why the introduction of VAC (Visibility Adjusted Contact) is a game-changer, aligning South Africa with global best-practice standards in OOH measurement.

A must-listen for agencies, media owners, and marketers looking to understand how trusted measurement is shaping the future of OOH.

In this episode, we sit down with Marsha Kumire, Corporate Brand Director at The South African Breweries, and Roanna Williams, Chief Creative Director and Founder of Boundless, to unpack the "130 Years in Motion" campaign SAB’s bold tribute to over a century of brewing history and nation-building in South Africa.

We explore the creative thinking and cultural insight that shaped the campaign, the challenges and triumphs of bringing it to life, and the pivotal role that OOH played in creating national impact. 

From concept to execution, this episode gives you a front-row seat to one of the country’s most meaningful brand stories in recent memory.

Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event. 

From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered. 

Whether you missed the conference or want to relive the highlights, this conversation delivers all the key moments; unpacked, unfiltered, and straight from the source.

In this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa.

Nichole takes us behind the scenes to unpack how Pineapple earned its standout reputation in the OOH game. We explore what it really takes to execute exceptional OOH campaigns, from having an intentional strategy, to bold creative, to fostering strong partnerships.

We also dive into how to bring your audience along with you on your OOH journey and why this matters more than ever in a cluttered media landscape.

Whether you're a brand, media owner, or agency, this conversation is packed with insights you won't want to miss.

In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.

With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value. 

We unpack what it means to integrate innovation purposefully within OOH campaigns, and how to use the medium to build truly iconic brands.

In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from identifying the right locations to overcoming complex build challenges. We explore some of his biggest wins, toughest lessons, and the critical factors that influence site selection. Plus, Tanner offers his perspective on why collaboration among media owners is key to growing the industry. This is a must-listen for anyone involved in the OOH space.

In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and how ROI is measured in this market. Alex also shares actionable tips for succeeding in Kenya’s OOH space and sets the record straight on some of the most common misconceptions about the industry.

In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) advertising. We explore how brands can maximise their OOH investments, align creative with context, and drive meaningful results. Plus, Johanni gives us an exclusive look behind the scenes of some of Auto & General’s standout campaigns - from concept to execution.

In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice on how to maximize the impact of this dynamic medium. Whether you're in the advertising world or simply curious about OOH’s role in modern marketing, this conversation is packed with actionable takeaways and industry wisdom!

In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what advertisers can do to ensure their campaigns deliver impact and effectiveness. Catherine shares expert insights and practical tips on crafting standout OOH campaigns that truly connect with audiences.