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Today on the podcast we have Tim Brown, co-founder of Allbirds.  

Today Allbirds is a public company, with an IPO in 2021, and almost one thousand employees. But it didn’t start that way. In fact for many years, Allbirds was just an idea, a side project for Tim Brown - who was a professional footballer for the first part of his career, even playing in the world cup. Tim was bored of the branded shoes he had to wear as a footballer, and started to wonder if a better shoe could be made. For years, he experimented. Tim is a New Zealander, which is the home of merino wool, and he started experimenting with creating a new shoe material with his homegrown merino wool. After he had a prototype shoe, he launched a kickstarter - which proved the idea was popular with others.

 In 2016 - Tim officially co-founded Allbirds with his cofounder Joey Zwillinger - who helped shape the sustainability focus for the company. They are now a carbon neutral company, and were termed the ‘world’s most comfortable shoe’ by time magazine.

We talk about tall poppy syndrome, why he thinks a sense of humour matters in entrepreneurship, and why he thinks the 85% rule of effort is so important. I hope you enjoy. 

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