Today on the podcast we have Franco Fubini, the founder of Natoora.

Natoora can be seen as a ‘premium greengrocer for the best produce’. They have direct relationships with farmers and offer some of the world's best seasonal produce. Working with over 2,000 of the world’s most influential chefs in restaurants in London, Paris, New York, Miami, Copenhagen, Malmö & Melbourne. They also offer their produce to taste-conscious home chefs, and have four London stores.

Natoora’s big-picture mission is to revolutionise the food system. Franco is also an adjunct Professor of Sustainability Management at Columbia university and the author of “In Search of the. Perfect Peach” his book which talks about food supply and why flavour is so key in our diet.

Natoora did not start on the side, but as a response to a life long passion and a decision that this thing needed to exist in the world.

I wanted to speak to Franco as this podcast is all about following your curiosities and passions and making them your life’s work - something Franco has done, but in a different way. In this episode we’ll talk about why the food system is so broken and what we can do about it, why he moved from finance to groceries and why a gnawing sense of dissatisfaction every four weeks at work drove him to make changes, and the surprising things he learnt from a lunch with the founder of Patagonia. I hope you enjoy!

P.S. We recorded this in their shop on an early morning in Bermondsey, surrounded by Radiccio and blood oranges. You can see some video footage from this morning on Out of Hours' Instagram. I’ve done what I can with the audio, but you might still hear some background sounds...

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Rachel Hirsch is a powerhouse, who has defined her own unique path. She is the founder of LA's beloved Empowered Yoga Studio - the culmination of a yoga journey she started a long time ago while being at business school in London - which now has two sites in California.

She is also an investor - founder of Wellness Growth Ventures, where she partners with visionary female founders who are transforming the wellness industry.

Rachel has built her life at the intersection of wellness and investment. From her early days at UBS Investment Bank and Tiger Global, to collaborating with Lululemon as an Ambassador. Part investor, part yogi, and full-time community builder - Rachel's story is an honest, relatable and inspiring account of following your authentic path.

On this episode - we get personal. We talk about everything from not being able to see your own success, to how to start a yoga studio on the side, how to start a proper studio, why she's passionate about supporting female founders, and why she doesn't feel the need to choose between finance and wellness. It's an inspiring episode for anyone looking to make the leap into the scary unknown and come out with a deeper knowledge of yourself.

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Hello everyone and welcome back! Thanks for your patience with this episode - it’s been a busy few weeks. Today on the podcast we have Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice at Ogilvy. 

Rory doesn’t have a side project that we discuss, but he does have some of the sharpest insights on creative thinking and how to stay creative.

Rory is arguably one of the most influential behavioural scientists in the world - his TED talks have over 7 million views. He also writes a column for the Spectator, serves on the advisory board of The Evolution Institute, and is the former President of the IPA (Institute of Practitioners in Advertising). Rory is a master of creative thinking and new ideas. He’s written a best selling book called Alchemy: The Surprising Power of Ideas That Don't Make Sense - all about how irrational ideas matter in the age of the rational. In this podcast we talk about all sorts of things - if you’ve come across Rory before you’ll know quite how unwieldy conversation with him becomes. We talk about why he would love to sell air conditioners, why Elon musk should build a modern day trailer business, why he thinks the Industrial Revolution was largely because of good marketing, the homogenisation of modern society, and if he believes AI can ever replace an irrational human mind, and how to sell climate solutions that change behaviour. It’s quite the conversation, let me know what you think via comments!

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Today on the show we have Tommy Lewis (@TommyRunPT).

He's an ultra-athlete, coach and founder of That's Runnable, a brand new community for runners. I speak to Tommy at a really interesting time. Tommy has just quit his job to go full-time on this passion of inspiring others to run. But his journey has not been linear. He started his running side project three years ago, and he's been slowly building up his following from 250 followers to hundreds of thousands.

His story is an inspiring one, one built on passion, love and authenticity, and also one of false starts. Tommy quit his job prematurely when he decided to train as a personal trainer and moved to Bristol. But getting sick and not making enough money, he eventually admitted defeat and moved back to London to work at a startup. But not one for the corporate life, he applied lessons from his previous bold start and has built a plan and a savings pot so he can continue on his mission to get people outdoors and running for the benefit of their mental health and fitness.

In this episode, which is a little longer than normal, we talk about the anatomy of going viral, how he films his famous videos, what powers him to run ultramarathons, how to avoid running burnout, how he got over his fear of posting online, and his plans for that's runnable. This really is a must listen for anyone wanting to get more into running, or to build an Instagram or TikTok following, or just to be inspired by Tommy's attitude to life. I hope you enjoy!

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Today on the podcast we have Imme Ermgassen co-Founder of Botivo, the award winning aperitivo. Botivo is hard to describe, it’s labelled a Botanical Aperitivo. It’s a small batch product, made on a farm, and is a great alcohol-free. Botivo puts it plainly saying it will “blow your mind once you taste it”. The product was started by Imm’s co-founder Ben who ran a business creating new drinks concepts and ran a bar service at high end events. In Lockdown, when everything was closed, he had the chance to tinker on an idea he’d had for a while - a unique non-alcoholic aperitif. He eventually bottled it.

On a chance encounter, that we talk about in this podcast, Imme joined him a few months later to turn Botivo into what it is today. A brand builder by trade - having led major brands across multiple categories, she joined Botivo as co-founder - and helped bring it to market - from restaurants like the River Cafe to chains like Waitrose, to raise capital and hire a team. 

In this show, we talk about everything from how to run a business when you have a family, the secret to distribution and her killer playbook formula for perfect brand positioning - whatever you are building,. It’s a perfect episode for anyone who’s ever considered bottling one of their own creations, or wondered how to build a brand that stands out. I hope you enjoy the episode!

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You never know when you’re going to wake up one day with a brain tumour, so stop waiting to live your life until the timing seems right, and start living it NOW. That is Elliott's message - having survived brain surgery and and deciding to go all-in on inspiring others through his photography and his love of life.

Elliott Howell is a travel, product, and brand photographer who was living a beautiful, full life until one fateful Sunday night when he had a seizure and within moments, his entire life changed. He was rushed to the hospital where he spent the next 20 hours undergoing all kinds of tests and scans, finally to discover that he has a massive 2.5-inch cancerous brain tumour.

Elliott had awake brain surgery and then had to go through radiation. With the help from his friends and his GoFundMe, Elliott went all in on his recovery: reorienting his diet, and quitting his job. Now, years later, his MRI looks great - the scan is stable and there’s no sign of anything to worry about. He continues to do

a low-carb, zero-sugar, no alcohol diet and goes to the gym multiple times per week. He's ramping up work again as a visual artist with brands in the lifestyle and travel spaces (products, hotels, tourism boards, agencies). His portfolio is here, and his Instagram is here.

In this show we talk about what diet did for his health, what he learnt from a diagnosis giving him 8-10 years to live, and how it feels to face such difficult news.

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Hey! Here's a short bonus episode to share a bit more about how the Out of Hours mission has changed and what I am here to create. It's still a few weeks until the next season of the Out of Hours podcast. Make sure you subscribe to catch the first episodes, by hitting follow :)

You can also sign up for free to the newsletter (https://outofhours.substack.com), to read articles focused on human potential, self growth, and doing more things that light you up.

Please send me an email at hello[@]outofhours.org with any feedback on the show :)

Or join the coaching waitlist here:

https://www.outofhours.org/coaching

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Thanks for being a supporter of Out of Hours!

• ✏️ If you haven't left a review yet - please do!!
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• 📧 To sign up for the newsletter head to outofhours.org for lots of exciting news.

About this episode:

Today on the podcast we have Stephanie Harrison, founder of The New Happy, and soon to be published author with Penguin Random House for her book, The New Happy.

Stephanie, who has a masters in positive psychology, is on a mission to teach us the truth about happiness, and why - when you do everything right, pursuing the right jobs and education - you still don’t feel happy. Stephanie's interest in studying happiness started many years ago when she worked at LinkedIn, and her interest in workplace happiness grew when she worked at Thrive Global. The New Happy started as just a curiosity, then a newsletter for family and friends and now a community of millions of people - with millions of followers across her newsletter and recognisable Instagram page.

We talk about how it got started, why everything you know about happiness is wrong, how she got over the fear of posting online, and why you don't need to read the science to know that helping people makes you feel happy.

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Gay Hendricks is a psychologist, writer, and teacher - specialising in personal growth, relationships, and body intelligence.

Gay received his Ph.D. in counselling psychology from Stanford University, and twenty years later he set up the Hendricks Institute - an International Learning Center that teaches core skills for conscious living. As a coach, he’s coached more than eight hundred executives, from firms like Dell and HP. He has also written over 40 books, including The Big Leap - where he coined the ‘zone of genius’ that so many people talk about today. Along with his wife, Dr. Kathlyn Hendricks, he has co-authored many books including Conscious Loving - where they explore how you can have creativity, and happiness in your relationships all through life - shedding relationship habits that keep us small and stuck. 

In this episode we talk about relationships and how to live in our full potential:

• How to take responsibility in relationships - and avoid racing to the victim position
• How not to lose yourself in relationships
• Why your happiness about someone's flaws is normally enabled by you
• Why there is 200% responsibility to take in the relationship
• How to radically eradicate criticism from your relationship
• Why a fear of being fundamentally flawed or outshining someone can hold us back
• how do we stop nagging and instead use that energy for our own creativity?

This an episode for anyone interested in getting more from life, in understanding how they can build more fulfilling relationships and work.

☕️ Enjoying the show and want to say thanks? You can now buy me a coffee :)

📧 Sign up to the fortnightly newsletter!

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Today on the show we have Jo Marchant - a New York Times bestselling author and speaker. Her writing explores the nature of humanity and our universe, and today we talk about her book 'Cure' all about the mind-body connection.

Cure begins with a simple question: can our minds really heal our bodies? It is a controversial subject, but she studies it with the scientific rigour learnt from her PhD along with a skeptical and open mind. She uncovers evidence that our subjective thoughts, emotions and beliefs can have very real benefits for our health, from easing symptoms and influencing immune responses to reducing our risk of getting ill in the first place.

She explores everything from hypnosis to meditation, from placebos to positive visualisation – to explore the power, and limits, of healing our body with our mind.

This episode is a bit different from normal, we explore the science instead of her own journey making the book, but I hope you enjoy it just as much!

Please do leave it a review & sign up to the newsletter at outofhours.org for more exciting news.

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