Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of.

Allen has worked with brands ranging from Global Fortune 500 to VC-backed startups in a variety of industries. He has over 15 years of brand, marketing and advisory experience—and now heads marketing and growth efforts at MC², an award-winning globally-recognized brand experience agency.