In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today’s AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines.

Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible outcomes. The discussion dives into trends like the shift to smaller, high-impact activations, the need for internal alignment and enablement, and finding the right balance between AI-driven efficiency and authentic human connection.

EJ also offers practical strategies for event professionals, covering tech integration, data organization, and team collaboration, while championing a mindset of continuous growth, self-awareness, and playing to your strengths.

Here’s what you’ll hear about in this conversation:

• How to use data and integrated tech to connect event engagement to pipeline and prove ROI.

• Why you should prioritize quality over quantity & target the right audience with high-impact experiences.

• How to empower internal teams with clear goals, creative tactics, and open communication.

For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/6sense-event-data-roi

On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration.

Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction.

From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation is packed with actionable strategies. Discover how to:

• Customize registration flows for multi-location or complex events

• Make paid registration seamless with value-driven messaging and flexible payments

• Simplify group signups and justify costs with downloadable templates

• Continuously refine your process with an attendee-first mindset

Whether you're planning large conferences or niche webinars, Samantha’s advice will help you rethink and elevate your registration strategy.

For transcript, mentions, and more, visit: https://www.bizzabo.com/podcast/axon-event-registration-tactics

Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process.

You’ll hear expert insights on:

• Reducing friction by simplifying registration forms and using conditional fields.

• Driving sign-ups through creative incentives, referral offers, and multi-channel marketing.

• Collaborating with sales and marketing teams to align messaging and goals.

• Avoiding common mistakes like overly complex workflows or one-size-fits-all approaches.

The panel also reveals how tools like Bizzabo enhance registration performance and attendee satisfaction through automation, segmentation, and real-time testing.

Whether you're planning a large-scale conference or an intimate webinar, this episode offers tactical advice to boost conversions and create a seamless attendee experience.

For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/event-registration-strategies-nasdaq-axon

In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration.

He also dives into how ENGAGE has evolved to include prospects, how Smartsheet’s passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools like AI.

Here’s what you’ll hear about in this conversation:

• Resilience and adaptability are essential for event planners, especially when navigating team changes or unexpected challenges during large-scale planning.

• Customizing content and experiences for different audience segments, from prospects to power users, boosts engagement and supports business goals.

• Leaning on your team and knowing when to ask for help can make all the difference in overcoming hurdles and delivering a successful event.

For mentions, transcripts, and more, visit:  www.bizzabo.com/podcast/smartsheet-engage-user-conference

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure, and creating opportunities for meaningful interaction.

The conversation explores strategies for audience engagement, such as facilitating peer learning, designing inclusive activities for both introverts and extroverts, and leveraging post-event impact. Oren highlights the value of continuous experimentation, signature moves, and focusing on outcomes beyond the event itself. The episode concludes with advice to start with the end goal in mind and work backwards, ensuring that every event unlocks real-world value for participants and stakeholders.

Here’s what you’ll hear about in this conversation:

• Why designing intentional and thoughtful event experiences is crucial for meaningful audience engagement.

• How giving attendees personal agency enhances their experience, but should be balanced to avoid choice overload.

• Why interactive formats lead to better outcomes and should be prioritized over passive content delivery

For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/intentional-event-design-projectory

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with virtual audiences, hiring skilled speakers, leveraging ambassadors to guide attendees, and creating multiple networking spaces tailored to different goals and personalities.

The conversation also explores the significance of energy management at events, the value of intentional networking environments, and the need for event planners to move beyond traditional approaches like relying on alcohol for socialization. Will and Rachel highlight the impact of thoughtful design, staff engagement, and clear communication in making all attendees feel included and energized. The episode concludes with actionable tips for event professionals to create more inclusive, engaging, and memorable experiences for both in-person and remote participants.

Here’s what you’ll hear about in this conversation:

• Prioritize engaging virtual and hybrid attendees by making them feel seen and included through direct interaction and chat participation.

• Design networking experiences that are inclusive of different personality types and needs, such as providing ambassadors, quiet spaces, and activities beyond alcohol-centered events.

• Facilitate multiple networking spaces with clear guidance and physical separation to accommodate various networking goals and energy levels, ensuring all attendees can connect meaningfully.

For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/smarter-event-networking-will-curran

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance. 

Key insights from the conversation include the shift from FOMO (Fear of Missing Out) to JOMO (Joy of Missing Out), the importance of cost and value proposition in attendee decision-making, the role of invisible technology in enhancing event experiences, and the need to cater to multi-generational audiences through data-driven, personalized journeys. The episode emphasizes bringing greater intention and emotional resonance to event design, using data and technology as supportive tools to create a meaningful, lasting impact for attendees.

Here’s what you’ll hear about in this conversation:

• Event planners should focus on creating curated, year-round journeys that foster emotional connections and turn attendees into true fans.

• Leveraging data before, during, and after events enables more personalized experiences and helps address generational and individual attendee needs.

• The most impactful event technology is often invisible, seamlessly removing friction and enhancing the attendee experience without being the center of attention.

You can also find the link to the Wilson Dow Research Report: The Future of Events here: https://bit.ly/2025datastudyWD

For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/transformative-event-experiences-wilson-dow 

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and emphasizes the importance of intentional design, inclusivity, and leveraging technology like AI and smart badges to facilitate meaningful connections for both introverts and extroverts.

The panelists share practical strategies for creating engaging and accessible networking environments, including curated matchmaking, clear networking paths, and integrating technology to track and enhance interactions. They also discuss measuring networking ROI through both quantitative and qualitative data, the role of psychology in fostering connections, and the challenges of hybrid event networking. The episode concludes with actionable insights for event planners to ensure networking is a highlight that keeps attendees coming back.

Here’s what you’ll hear about in this conversation:

• Intentional and inclusive networking design is crucial — don't just add 'networking' to the agenda, but create structured, thoughtful opportunities for all personality types.

• Leveraging technology like matchmaking tools and smart badges can make networking more accessible, measurable, and engaging for both introverts and extroverts.

• Measuring networking success requires both quantitative data (like number of connections and meetings) and qualitative feedback to ensure ROI and improve future event experiences.

For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/event-networking-strategies

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout.

The conversation also explores the impact of generational shifts on sustainability priorities, the necessity for events to measure and reduce their environmental impact, and the value of attending Event Tech Live for exposure to the latest innovations and expert thought leadership. Adam highlights the importance of creativity and adaptability in leveraging new technologies like AI, and recommends practical tools such as Wispr Flow to boost productivity for event professionals.

Here’s what you’ll hear about in this conversation:

• Why embracing technology and AI is essential for event planners to stay ahead and reduce overwhelm in a rapidly evolving industry.

• How sustainability is becoming increasingly important in event planning, with future generations likely to prioritize eco-friendly events when making attendance decisions.

• Why investing in team support and upskilling, including learning about new tech tools, is crucial to prevent burnout and ensure long-term event success.

For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/event-tech-live-ai-sustainability

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success.

The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively.

Here’s what you’ll hear about in this conversation:

• How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback.

• Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process.

• How to use technology and data to measure event success and communicate results effectively to stakeholders.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense