In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Sara Deacon, experienced emcee and CEO of 360 Degree Emcee, to explore the often-misunderstood role of an emcee in delivering standout event experiences.

Sara shares her unconventional journey from martial arts coaching to event facilitation, revealing how skills like presence, adaptability, and connection translate directly to the stage. She explains why emceeing is fundamentally different from keynote speaking or panel moderation, and why reading the room is one of the most critical (and undervalued) skills in live events.

The conversation goes beyond scripts and stage cues, diving into the emcee's full-circle role: collaborating with planners, managing audience energy, supporting speakers, and adapting in real time when things don't go as planned. Sara also offers practical guidance for event planners on how to hire and work effectively with emcees, outlining the tangible value they bring in boosting engagement, reinforcing event goals, and even increasing event ROI.

Through real-world examples, Sara illustrates how authentic connection and in-the-moment decision-making can transform an event from good to unforgettable. The episode wraps with actionable advice for planners to prioritize audience connection and invest in skilled emcees who can elevate the entire event experience.

What you'll learn

• Why a professional event emcee plays a critical role in shaping the attendee experience by reading the room, building connection, and managing energy throughout the event

• How hiring a skilled emcee can increase audience engagement, support event goals, and even improve fundraising and ROI

• Why authentic connection matters more than scripts, and how adaptable, collaborative emcees help create meaningful, memorable events for both organizers and attendees

For transcripts, mentions and more, visit: www.bizzabo.com/podcast/mastering-the-art-of-emceeing