Empathy and active listening are powerful sales skills that can strengthen client trust, uncover unspoken needs and create more meaningful business relationships.
In this episode of Women in Sales, host Jenni Lee Crocker welcomes Kristin Searcy, Alliant Employee Benefits, to explore how empathy, intuition and curiosity can improve the sales process. Kristin shares practical ways to read the room, ask better questions and stay present—from creating white space before meetings to pausing during presentations and listening beyond a client’s words.
Together, they discuss how sales professionals can move beyond the presentation deck, understand what truly matters to decision-makers and become trusted advisors. Listen for actionable insights on consultative selling, relationship building, client communication and developing empathy as a competitive advantage.