From making little to no sales on Etsy to getting her stock sold out by making minor tweaks to her store, Allison Bynum shares how she was able to scale her Etsy brand Blue Bear Pottery, which sells one-of-a-kind ceramics and candles.

Allison breaks down how she entered the ceramic product market on Etsy and utilized her personal brand to establish a community on Instagram and as result generate sales.

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