In this episode of Last Stroke Counts, we sit down with Rory Cruickshank, owner of the UK's leading rowing media company, AllMarkOne. Rory shares his journey from being a junior international cox, setting a BUCS course record with Oxford Brookes, to running an incredibly successful media business from the age of 15. 

As one of the UK's most influential and recognisable brands in rowing, Rory shares insights on the vision for AllMarkOne and what has made it successful thus far.

He takes us on a journey into how AllMarkOne innovated, overcame and adapted through difficulties to becoming an official partner to numerous large rowing events today. 

With unyielding determination and an excellent radar for opportunities, Rory embodies the competitive spirit of a true rower in the challenging world of business. In our conversation, we delve into the full spectrum of managing a media giant in the world of competitive sports. 

We talk about how to use lessons from your career and translate them into business, the importance of performance motivators for effective team management, as well as drawing many parallels between rowing, business, and entrepreneurship, plus the unique strategies that keep AllMarkOne well ahead of the curve.

So, tune in and join us for this great discussion, and gain an insider's perspective on the rowing industry from behind the lens, where every last stroke truly counts.