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In this new "InWeekend" series premiere of the podcast, the host, Tim Mikhelashvili, CEO of Amedea Pharma shares real world lessons from his career in the Medical Affairs function in the pharmaceutical industry to propose a modern approach to raising new standards in healthcare quality and ways of working in an environment constrained by resources and increasingly exposed to data.
He reviews 1 validated organizational change framework, 1 global case study, 5 latest research studies and benchmarking reports in the field or across different industries, cites clips from an organizational change expert Ron Carucci and a double Olympian swimmer Chris Cook to debate why work should be like a sport for a diverse, multi-functional profession not directly tied to revenue, to consistently improve its Medical Impact on patient outcomes and business profit.
0:09 Intro
0:47 "InWeekend" Series Premiere Description
1:14 Episode Intro
2:18 Change Perspective from Performance Review to Personal Record
3:15 Article Overview - Approach to New Ways of Working
3:40 Lessons from Career
4:25 What "Going to Work as if Competing in a Sport" means for Medical Affairs / Healthcare
4:56 Merging principles of Sportsmanship with Science at Amedea Pharma
5:04 Selecting the Right Data from Limitless Options to Show Medical Impact
6:31 Breaking Down Performance into Activities and Outcomes to make Metrics Meaningful
7:30 Metrics and Human Ambition addressing the Competitors in All of Us
8:27 Three outcomes of avoiding human ambition as leaders
11:19 Implicit vs Explicit Competition in a real-world case study
13:36 Origin of We vs They Internal Rivalries
15:22 Case Studies of Medical Affairs directly generating revenue
17:05 Cost of Decreased Cross-Functional Collaboration - Clip from Podcast with Ron Carucci
20:06 Healthcare as Cost vs Investment
22:21 Why Sports adds Certainty and Objectivity to Healthcare
23:17 Lack of personal recognition in Medical Affairs
24:11 Sports - Celebration of Personal Accountability
24:30 Why work is more like war today than sports
25:34 Addressing skeptics - why introduce more pressure through sports at work?
26:58 How true sports view of work sparks life in least competitive employees
27:41 Medical Affairs Innovation Olympics case study
29:19 ToMo - Total Motivational Factor Score Model overview
32:32 - Common Organizational Processes that improve employee motivation / engagement
34:27 Performance Evaluations Irrelevant to Job Role - recent research
35:15 Latest Medical Affairs Metrics Benchmarking Results and Gaps in meaning and analysis
39:50 Our Approach to Performance reflects how we view our responsibility
40:01 Recent study on lost productivity and money on subjective performance management
40:17 Recent HBR research on comparing employees against themselves versus against each other
41:57 Three questions to consider to improve performance metrics
43:04 Argument - what if we change/raise standards of performance management?
44:02 Chris Cook - Double Olympian swimmer's advice in a short podcast clip: Compete more often against yourself and against more people
48:54 The Competition Paradox: Lesson
49:33 Three Myths vs Facts on Performance Metrics
50:56 Final Advice to Stretch Yourself in Life
51:57 Personal Invitation to Sign Up for the 2024 Medical Affairs Innovation Olympic Trials
With rising socio-economic pressures on health systems and healthcare professionals to continue to deliver the best clinical outcomes, staff shortages and countless sources of Medical Information to support their approaches to patient care, the topic of practical methods of applying Medical Education in innovative ways has never been more critical. In this episode I speak to a renowned leader and expert in the industry of Medical Education, Rob Braun, President, Global Learning Collaborative - Omnia Education, Prova Education, Medtelligence, and AGILE with decades of experience in senior executive roles managing or advertising accredited Continuing Medical Education (CME) in oncology, women's health / gynecology, cardiology, neurology, dermatology, gastroenterology across pharma, biotech, and life sciences with recognized brands such as WebMD, and Mesdcape, among others. He shares his modern view of Medical Education focused podcasts and their ultimate practical value on improving patient outcomes by illustrating latest trends as well as insights from recent data.
0:00 Introduction
0:08 Speaker Introduction: Rob Braun
1:26 Rob's Intro: Global Learning Initiative
2:19 How does a podcast differentiate itself across different channels in impact on healthcare outcomes?
4:28 How does your approach help people apply the information rather than just listen?
8:13 How can we improve the impact of KPIs on patient outcomes in Medical Education and what roles can podcasts address these gaps?
10:32 What are some trends among the types of HCPs most likely to attend Med Ed podcasts?
12:56 Dr Ian Lang quote from 1991
13:23 How do you measure impact on clinical outcomes?
15:08 Is there a particular time range after the activity during which it is best to test knowledge?
16:30 What are some incentives you use for more HCPs to respond to Med Ed program outcomes surveys?
17:09 How has the quality of Med Ed programs changed in the recent years and what impact do the HCPs preferences have on these trends?
20:27 What makes continuing medical education that is accredited critically different from all other growing sources?
22:28 Where can HCPs, others tune in to participate in innovative Med Ed programs?
24:49 Final Message from Rob Braun: Creativity in Medical Education
What a better way to start the new 2024 year than to learn about the current, realistic prospect of living longer and better lives due to the latest advances in medicine and pharmaceutical research from a preventive and longevity medicine advocate, researcher, and expert, James Peyer, PhD. This episode features a personal, candid story of his journey from academia into the industry, inspiration behind pursuing preventive healthcare and longevity treatments, and latest new treatments in human trials that increase healthspan and lifespan from a keynote speech at the 2nd annual global Medical Affairs Innovation Olympics Opening Ceremony in 2023. Subscribe to Alloutcoach and share this episode with your friends!
In the latest episode of the Alloutcoach Podcast I spoke with Dr.
The latest episode on the Alloutcoach podcast features a critical discussion with a globally recognized leader in improving healthcare and strengthening systems to deliver better outcomes, efficiency, and sustainability, Dr. Rashad Massoud, about improving global healthcare quality by focusing on the personal elements of delivery of equity of care. Dr. Massoud, MD, MPH, FACP is visiting faculty at Harvard T.H. Chan School of Public Health. He is an inaugural Member of the Quality & Safety Academy of the International Society for Quality (ISQua), Advisory Board Member of the World Health Organization (WHO)’s Global Report on Quality and Safety. Dr. Massoud has previously served as Senior Vice President and Chief Program Officer
2:52 What drove you to dedicate your career to improving healthcare quality on a global scale?
5:36 What is your expert definition of quality of healthcare?
8:51 What is your personal theory of quality improvement in healthcare?
11:57 What are the lessons you have learned from your experiences and case studuies in some of the health systems in which you have worked?
15:00 Can you take a step back and take us through the process of quality improvement and share specific highlights from a health system with which you worked?
21:06 Healthcare spending has tripled in the last 20 years while the life expectancy is at its lowest in the US over the same period. When is healthcare a cost versus an investment, and what do the latest healthcare spending trends really mean to us in terms of innovation?
27:28 How can pharma and biotech play a more proactive role in transforming healthcare from a cost into an investment based on your lessons?
31:20 What is the next project or milestone in which you are stretching yourself and lifting others?
In this podcast episode Stefano Puntoni, PhD, Wharton Professor in Marketing, Behavioral Scientist, and a renowned, award-winning expert in Data Analytics, Economics, Brand Management, and Consumer Research, reveals his lessons and views on making stronger decisions as humans alone as well as together with AI and technology or data with purpose in an unpredictable world. He deconstructs the decision making process and explains why outcomes alone are irrelevant, providing real world examples from the perspectives of an individual business executive, organization, and a consumer. Most of his ongoing research investigates how new technology is changing consumption and society - a very timely subject today, and he speaks about the role of decision driven science in radically innovative companies as well as an exciting new research initiative at The Wharton School which will stimulate more insights on the relationship between new technology and consumer behaviors.
2:43 Early passion for architecture and enjoyment of applying both
5:22 How the most innovative companies identify the unspoken needs
5:58 Difference between being market driven or market driving in radical
9:03 Creating the bridge between the person who best understands the
12:51 Unilever or Google are companies that are very advanced in
13:42 Ian Brown, Stanford Professor - "You can't judge decisions on
14:15 How to make the best decisions most quickly and at the right time
17:01 How can we train our intuition to make better decisions? Einstein:
21:20 Gird Gigerenzer: Intuition is instinctively knowing what to
22:06 How do you utilize AI or technology to make the right decisions on
22:36 Why very few real advertisers who know how to really do it well
26:44 Pharma case study of interpreting analytics from Medical Education
27:21 Problem-based learning in pharma is very effective - "WhatsApp"
28:22 Story of an Ad Campaign with the right SEO algorithm for Health
29:49 Tips for consumers can to make better decisions
31:36 How objective quality of marketed products relates to consumer
32:43 Stefano Puntoni is Co-Director with Bob Mayer of a new "Impact of
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