Gain insight into the culture, society and recent trends in the USA

Ahead of the election in November 2020 and in the midst of the COVID-19 pandemic, the US presents a picture of an increasingly divided society and nation. Yet, it remains a very attractive and complex market for global brands to navigate. Allyson Stewart-Allen shares her experience and expertise in working with North Americans and the opportunities that the world's first economy has to offer to international brands and marketers.