The Creative Culture Podcast

On 16th March 2022 co-founder of Rooftop Productions Richard Ahlfeldt joined our CEO Melanie Chevalier to discuss how purpose led brand can make an impact on local markets.

Rooftop Productions is a South Africa based, purpose-led global strategy, branding, content and production agency. Working with NGOs that want to change mindsets and drive change by creating impactful communications and campaigns.

Creative Culture has worked together with Rooftop on multi market client projects for UNICEF, UNESCO and other UN organisations.

As part of the LEAD Network's annual conference on Diversity and Inclusion, our CEO Mélanie Chevalier moderated a session and spoke to Shantel Canty, Global Marketing Director and D&I Champion at Alcon, and Sophie Standke, International Diversity & Inclusion Lead at Beam Suntory, about how cultural diversity and understanding are the pillar to successful DEI strategies and initiatives internationally.

In this episode of The Creative Culture Podcast, we spoke to Jeremy Cohen, Partner at Blurred, one of the leading strategic and creative sustainability advisory firms. He is a long-time CEO counsellor and ESG expert, with a wealth of experience in sustainability and purpose, having enjoyed a 25-year career in companies including Philips, Shell, SWIFT, and Arcadis. Tune in to hear him share his experience of working on ESG challenges for companies across the world, balancing their global goals with local needs and stakeholder expectations.

In this episode of The Creative Culture Podcast, we spoke to Sharita Daya, a Diversity, Equity and Inclusion consultant and coach, based in South Africa. Sharita shared insights on her DEI journey, and explained why inclusivity is absolutely critical to implement successful initiatives. 

In this episode, we are delighted to speak to Chris Flynn, CEO of WTACH, the World Tourism Association for Culture & Heritage, and global authority on the protection and preservation of cultural heritage assets through the development of responsible and sustainable tourism practices and policies. Creative Culture is a proud member of WTACH, and it was a pleasure talking to Chris about how we can collectively start making a difference to preserve local cultural heritage worldwide.

Rashmi Mandloi is managing partner and head of D&I at BeyonDiversity, a not for profit organisation providing a platform for creating awareness on inclusive practices to promote inclusive leadership. In this podcast episode, she shares insights on what the DEI priorities are in India and why building an inclusive and diverse workplace culture is now more important than ever. 

In this episode, Mélanie discusses how a combination of cognitive science and cross-cultural audits can be used to perfect your creative concepts on a global scale. Their bespoke methodology for Cognitive Analyses can be used to assess the power of the message conveyed by your brand or your creative concepts to build a positive memory trace, across all types of media, materials and formats. Paired with Creative Culture's Cross-Cultural Audits, this approach can be used globally to ensure concepts and materials resonate with your audience, wherever they are in the world.

Seth Naicker, managing director of “indiAfrique training & development”, shares insights on diversity and inclusion in South Africa Seth owns indiAfrique training & development, a consultancy specialised in leadership, diversity, inclusion and reconciliation, based in South Africa. In this podcast episode, he shares insights on what the D&I priorities are in South Africa and why building an inclusive and diverse workplace culture is now more important than ever. He will also be taking part in our upcoming webinar on Diversity and Inclusion across cultures on 26 January 2020, for which you can register on this link.

Hear from Richard on business development and why brands should keep on investing in their agenciesRichard McHardy, Founding Director of The McHardy Collective Limited and of the BD100 initiative, shares his view on the current pandemic and why brands should be investing in their agencies in times of uncertainty, and how they can actually benefit from doing so. He also shares best practice from his experience in business development.

Felippa Amanta, head of research at the Center for Indonesian Policy Studies, shares her knowledge on food trade and sustainability in Indonesia

The Center for Indonesian Policy Studies (CIPS), is an independent, non-profit think tank working on research and advocacy on Indonesian policies, and as head researcher, Felippa focuses on the topics of food security, food trade, and agriculture. Ahead of our Indonesian roundtable on 3 December, she agreed to share a few insights with us about food consumption trends in the country, the impact of Covid-19, consumers' demand for regulations promoting sustainable practices, and valuable tips for brands wishing to establish themselves in Indonesia.