Why Turkey is a unique marketplace

Having spent his career in well-known network and research agencies such as DDB, TBWA, BBDO and Kantar, Alper joins us with his Planning Director hat and explains what makes the Turkish marketplace so unique, as well as sharing tips when it comes to creativity, strategy and the local culture.

An inspirational market on the African continent

As the Head of Leo Burnett Lagos, Esosa shares insights on the Nigerian market as well as on the marcomms and agency landscape, drawing on examples of campaigns that have missed the mark by failing to understanding the intricacies of the local culture.

Insights into the culture and comms landscape in Mexico

Astrid Barraza has spent her career between the UK and Mexico. A specialist in internal comms, she shares her views on the Mexican marketplace and how understanding the local culture is key to developing successful campaigns and high levels of engagement, giving examples of best practice in comms.