<p>Why Turkey is a unique marketplace</p><p>Having spent his career in well-known network and research agencies such as DDB, TBWA, BBDO and Kantar, Alper joins us with his Planning Director hat and explains what makes the Turkish marketplace so unique, as well as sharing tips when it comes to creativity, strategy and the local culture.</p>

Why Turkey is a unique marketplace Having spent his career in well-known network and research agencies such as DDB, TBWA, BBDO and Kantar, Alper joins us with his Planning Director hat and explains what makes the Turkish marketplace so unique, as well as sharing tips when it comes to creativity, strategy and the local culture.

Turkey, As Told By Alper Özcan, Planning Director at Medina Turgul DDB

Make culture work for you. On an ongoing basis, Creative Culture interviews senior marketers, cross-cultural experts and brand owners to learn more about local and global trends in a wide range of contexts. Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere. As a cross-cultural consultancy, we unearth cultural differences and insights, and turn them into opportunity. We believe in human intelligence, diversity and inclusion. Proud to be women-owned, we are WEConnect certified. By people for people. www.creativecultureint.com

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Turkey, As Told By Alper Özcan, Planning Director at Medina Turgul DDB

Turkey, As Told By Alper Özcan, Planning Director at Medina Turgul DDB