<p>Insights into the culture and comms landscape in Mexico</p><p>Astrid Barraza has spent her career between the UK and Mexico. A specialist in internal comms, she shares her views on the Mexican marketplace and how understanding the local culture is key to developing successful campaigns and high levels of engagement, giving examples of best practice in comms.</p>

Insights into the culture and comms landscape in Mexico Astrid Barraza has spent her career between the UK and Mexico. A specialist in internal comms, she shares her views on the Mexican marketplace and how understanding the local culture is key to developing successful campaigns and high levels of engagement, giving examples of best practice in comms.

Internal Comms Expert, Astrid Barraza, on The Mexican Market

Make culture work for you. On an ongoing basis, Creative Culture interviews senior marketers, cross-cultural experts and brand owners to learn more about local and global trends in a wide range of contexts. Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere. As a cross-cultural consultancy, we unearth cultural differences and insights, and turn them into opportunity. We believe in human intelligence, diversity and inclusion. Proud to be women-owned, we are WEConnect certified. By people for people. www.creativecultureint.com

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Internal Comms Expert, Astrid Barraza, on The Mexican Market

Internal Comms Expert, Astrid Barraza, on The Mexican Market