Almost Productive: A podcast mostly about marketing

Almost Productive: A podcast mostly about marketing

By New Boston Creative GroupBusinessMarketing
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Almost Productive: A podcast mostly about marketing episodes

  • Insurance Commercials Showdown: Coffee Break Episode 2

    The insurance commercial market is highly competitive and boasts a dazzling cast of characters (Flo! LiMu Emu! Jake!!). On this Coffee Break episode, Julie and the gang have an insurance commercial showdown. The top insurance companies enter a stadium, and only one comes out. Who will be the victor?

    Dig into the GEICO Gecko's origin story here: https://www.npr.org/transcripts/1102496094

    Does this SNL skit make you rethink LiMu Emu's chances? https://youtu.be/sI3RhwSF8mo?si=8vZhoEDtXcepxNXy


    12 min
  • Building Your Online Presence: Episode 6

    For episode 6 of the Almost Productive podcast, host Shawn and the rest of the New Boston gang cover the ins and outs of building an online presence. From creating a website to developing email marketing campaigns, learn what goes into building an existence on the web.

    39 min
  • Best Super Bowl Commercials 2024: Coffee Break Episode 1

    In our first-ever Almost Productive Coffee Break episode, the hosts bring together two fan favorites: football and advertising. Just because the Super Bowl is over doesn’t mean we’re done discussing the commercials! In this new, shorter format, our team chooses their commercial champions and explains why their picks were so effective.


    Links to our favorite commercials:

    Dunkin' Donuts | The DunKings: https://youtu.be/Ve2miT5iF2M?si=OmMOuIIE4qxC5nka

    Uber Eats | Don't Forget Uber Eats: https://www.youtube.com/watch?v=Y7mLeyIETu0

    Doritos | Dina & Mita: https://youtu.be/qQJyZseER6I?si=1Y8IcalmOe6GuTwd

    CeraVe | Michael CeraVe: https://youtu.be/vAf5TjiUJgo?si=bVBvB_bbX44sb4ZS


    10 min
  • Super Bowl Commercials: Episode 5

    Counting down the days until the 2024 Super Bowl? Excited to chow down on your favorite snacks and watch this year’s commercials? (Oh, and the actual game?) We are too. In this episode, host Addie and the rest of the team discuss why Super Bowl commercials are such a big deal, which brands have thrived or flopped in previous years, and predictions for the 2024 ad lineup.

    33 min
  • Podcasts: Episode 4

    On this episode of the Almost Productive podcast, New Boston

    dives into, well, podcasts! Should every business jump on the podcast bandwagon? What are the benefits? And what all goes into making one yourself? The team also discusses a very philosophical question from producer Nick. Be sure to listen!

    31 min
  • The Holidays: Episode 3

    Happy holidays from your favorite marketing podcast team!

    Episode 3 dives right into everything merry and bright. Julie confesses she still gets her photo taken with Santa, and the team discusses the ins and outs of holiday marketing. Come for the laughs and leave with some advertising knowledge you never knew you needed.


    Links to the ads discussed in the episode:

    • Meta Quest 2: https://youtu.be/TLH71Av9TkQ?feature=shared&t=354
    • Wayfair: https://youtu.be/TLH71Av9TkQ?feature=shared&t=622
    • Amazon long form: https://youtu.be/TLH71Av9TkQ?feature=shared&t=788 (short form: https://www.youtube.com/watch?v=4PFvK-AbUNU)
    • Bubly: https://youtu.be/TLH71Av9TkQ?feature=shared&t=994
    • Kroger long form: https://youtu.be/TLH71Av9TkQ?feature=shared&t=1038 (short form: https://www.youtube.com/watch?v=DwxhLJ5inKM)
    • Home Depot: https://youtu.be/TLH71Av9TkQ?feature=shared&t=1176
      • 38 min
    • Social Media: Episode 2

      In Episode 2, the New Boston gang discusses everything

      social media — from which platform is right for your business to how soon is too soon to buy into a new tool. (We’re looking at you, Threads.) The team also touches on Addie’s favorite season, football season, which just so happens to be Shawn’s biggest anxiety trigger.

      28 min
    • Marketing Careers: Episode 1

      In this inaugural episode, Shawn, Julie, Addie and Ben discuss the pumpkin spice phenomenon, the varying career paths that brought them to New Boston Creative Group and the pros and cons of working at a smaller marketing firm. Listen in as we answer a pressing Would You Rather question, offer career advice and pine for workplace-scented candles.


      Timestamps

      (00:00) Intro

      (00:53) Stankee Candle Company Sponsorship
      (01:45) Office Update: Singer, Actor or Athlete?
      (05:22) Pumpkin Spice Marketing Phenomenon
      (12:59) Careers in Marketing
      (13:55) Responding to Criticism
      (20:22) Pressure, Deadlines and Limitations
      (23:12) Least Favorite Parts of Our Jobs
      (28:04) Why We Became Marketers
      (33:22) Sharing Our Work with the Public
      (35:19) Favorite Parts of Our Jobs
      (38:32) Career Advice for Marketers
      (40:13) Jokes

      44 min

    About Almost Productive: A podcast mostly about marketing

    From the publisher's feed

    The Almost Productive podcast is brought to you by the word nerds, data dorks, web wizards and video virtuosos of New Boston Creative Group. NBCG is a smaller (but mighty!) marketing company based in Manhattan, Kansas.