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ALP 117: Why (and how) clients should manage their PR/marketing agencies
Agencies need to be managed. Not just by their own leaders, but by their clients.
Being managed by the client doesn't mean that you're simply an order-taker. Active management by the client tends to ensure better results and stronger relationships.
Continue Reading →
The post ALP 117: Why (and how) clients should manage their PR/marketing agencies appeared first on FIR Podcast Network.
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4.5
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Agencies need to be managed. Not just by their own leaders, but by their clients.
Being managed by the client doesn't mean that you're simply an order-taker. Active management by the client tends to ensure better results and stronger relationships.
Continue Reading →
The post ALP 117: Why (and how) clients should manage their PR/marketing agencies appeared first on FIR Podcast Network.
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