In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”. They explore the definition of being strategic, frequently misunderstood expectations, and the challenges of fostering strategic thinking among team members. Gini shares her personal experiences and frustrations from her early career, emphasizing the importance of proper coaching and mentoring.

Chip and Gini conclude that agency owners should define their expectations clearly, consider the individual capabilities of their employees, and re-evaluate their own workload to potentially take on more strategic responsibilities themselves. [read the transcript]

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