In this episode, Chip and Gini explore the impact of AI on client expectations. They discuss how AI is perceived to speed up work, leading clients to have unrealistic expectations regarding turnaround times and pricing.

The duo emphasizes the need for agencies to set realistic boundaries and manage expectations from the outset. They share stories about AI’s inconsistency, particularly in generating imagery and written content, and stress the importance of educating clients on the limitations and potential of AI.

Ultimately, they advocate for leveraging AI’s efficiencies while maintaining transparency and setting clear guidelines with clients to avoid morale and operational issues within your agency. [read the transcript]

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