In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses. They reference a recent article from The Atlantic, which highlights a study showing that AI can sometimes decrease efficiency.

They caution against overhauling business models based solely on AI’s current capabilities, stressing that while AI can assist with tasks and improve efficiency, it cannot fully replace human judgment and creativity.

The conversation extends to the challenges of integrating AI without sacrificing the development of new talent and ensuring that the evolving role of AI adds value rather than causing disruption. [read the transcript]

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