It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.Continue Reading →
The post ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency appeared first on FIR Podcast Network.

ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency

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For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population grew more polarized, though, those on the other side of a company's position made things increasingly difficult for those organizations. Yet companies understand that the younger workers they want to attract put a high premium on working for purposeful organizations. Some companies are finding an alternate approach to fulfilling that need by turning to a not-so-new activity: company-sponsored volunteerism.Continue Reading →
The post FIR #404: Purpose Without the Peril appeared first on FIR Podcast Network.

FIR #404: Purpose Without the Peril








Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business.







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The post ALP 227: Building trust and letting your team shine appeared first on FIR Podcast Network.

ALP 227: Building trust and letting your team shine

The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really necessary? Neville and Shel don't see eye to eye in April's monthly long-form FIR episode. Also in episode 403, there's a new beauty pageant -- just for AI-generated women. While critics pile on with their disdain for this idea, the Dove brand is coming at AI-generated beauty differently, which you might expect if you've followed the Unilever company's 20-year-old Real Beauty campaign. TikTok needs to find a non-Chinese buyer or be banned from app stores in the U.S. if the new law can survive the challenges it will surely face in terms of freedom of speech. Peter Shankman revived his free email service, Help A Reporter Out, under a new name. He had previously sold the service to what is now Cision, and Cision has essentially killed it. So Peter re-invented it as Help Every Reporter Out. Imagine an accountant who failed to use AI to review financials when the AI might have caught a fraudulent entry the accountant missed. Could that accountant be held liable for not using AI? It's a question every profession should be pondering. And you may find yourself working alongside a synthetic employee before too long. In his Tech Report, Dan York looks at 20 years of editing Wikipedia, WordPress's announcement of a new way to develop sites locally, Mastodon's establishment of a U.S. nonprofit, the status of Threads' integration with ActivityPub, and the Internet Society's post on the internet and climate change.Continue Reading →
The post FIR #403: Does Marketing Need a Separate Ethics Standard for AI? appeared first on FIR Podcast Network.

FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility but also significantly enhances your strategic communication skills. Whether you’re looking to advance in your career, expand your network, or stay ahead in the ever-evolving field of corporate communication, this conversation is tailor-made for you.
Our panelists shared insights into the certification journey— from preparation to examination and beyond. They will also share personal anecdotes and professional advice on leveraging this certification to its fullest potential for individual career growth and organizational success.Continue Reading →
The post Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION? appeared first on FIR Podcast Network.

Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION?

Let’s debunk a myth today: managing up isn't about sucking up. In our second installment of “In Your Corner,” our career coaching segment, Sharon and I dive deep into what it really means to "manage up" and why it's a critical skill for communicators. Managing up effectively is about making your indispensability known—creating a symbiotic relationship that helps support your career as well as enhances your team's success.
We discuss:

How understanding and aligning with your boss’s expectations and communication styles can dramatically improve your work relationship
Practical examples from our real-life scenarios where managing up influenced workplace dynamics
Tips on how to be proactive, such as sending weekly recaps to your boss to outline achievements and upcoming goals

Think of managing up as more than a career skill – it’s an essential partnership strategy that boosts both your growth and that of your leaders. Curious to see how this can support your professional interactions? Tune in for a deeper dive.Continue Reading →
The post EPISODE #77: IN YOUR CORNER – MASTERING MANAGING UP appeared first on FIR Podcast Network.

ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency

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