Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.Continue Reading →
The post ALP 206: Should AI upend your agency business model today? appeared first on FIR Podcast Network.

ALP 206: Should AI upend your agency business model today?

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Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world's most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, "spinning a good yarn"—is one of the most effective ways to convey complex topics.
In this episode, Felicity shares how humor and openness can transform executive communications. She emphasizes the power of authenticity in storytelling to deliver key messages.
"A story gives a speech a really nice sense of completeness," Felicity explains. "Adding an anecdote, or anything that humanizes the leader delivering the message, is a powerful way to connect with audiences."
This engaging conversation delves into the challenges of executive communication, such as building trust with leaders and delivering strategic feedback. Felicity's insights on honest communication and setting the right expectations offer valuable guidance for anyone looking to advance in their executive comms career.Continue Reading →
The post EPISODE #78: CRAFTING STORIES THAT RESONATE – FELICITY BARBER ON EXECUTIVE COMMS appeared first on FIR Podcast Network.

EPISODE #78: CRAFTING STORIES THAT RESONATE – FELICITY BARBER ON EXECUTIVE COMMS

Patrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations.Continue Reading →
The post CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) appeared first on FIR Podcast Network.

CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan)

In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent.Continue Reading →
The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network.

ALP 228: Should your small agency hire senior-level pros?

Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even partial to AI-generated influencers, casting doubt on the importance of authenticity (and even how authenticity is defined). Neville and Shel break down the report and explore what it means to marketers in this short midweek episode.Continue Reading →
The post FIR #405: Gen Z’s Connection with Influencers appeared first on FIR Podcast Network.

FIR #405: Gen Z’s Connection with Influencers


In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction.

Continue Reading →
The post CWC 99: Modernizing leadership in meetings (featuring Brad Farris) appeared first on FIR Podcast Network.

ALP 206: Should AI upend your agency business model today?

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