In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.Continue Reading →
The post ALP 213: The value of outside perspective to agency owners appeared first on FIR Podcast Network.

ALP 213: The value of outside perspective to agency owners

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The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.
Four International Association of Business Communicators (IABC) Fellows discussed ethics in today’s communication environment in the latest Circle of Fellows episode, moderated by Brad Whitworth.Continue Reading →
The post Circle of Fellows #104: Communication Ethics appeared first on FIR Podcast Network.

Circle of Fellows #104: Communication Ethics

White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally evaluate their team members based on outputs that may now be coming in whole or in part from an AI. In this short midweek episode, Neville and Shel explore what this means for managers and the internal communicators who recognize them as a discrete audience.Continue Reading →
The post FIR #407: AI Is Changing How Managers Manage appeared first on FIR Podcast Network.

FIR #407: AI Is Changing How Managers Manage

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.Continue Reading →
The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network.

ALP 229: What new rules on overtime and non-competes mean for agencies

Among a flood of AI announcements in the last week -- including remarkable advances in ChatGPT -- Google's move to produce narrative results called "overviews" instead of web links caused the most consternation. Neville and Shel break down all the news and focus in on Google's overviews in this long-form episode for May. Also in this episode, a Baidu executive wound up in hot water after remarks that offended employees and customers; Australian media manipulated a photo of a member of parliament, launching conversations about ethical use of AI when it comes to photos; Apple misfired on both an advertisement and its apology, but Bumble's apology is a prime example of how to apologize for a miscalculation; and a lot of venture capital money is going to companies offering apps that provide people with AI companions. In his Tech Report, Dan York, looks at evolutions among social media alternatives, a renewed interest in online communities, and Google's new AI=generated answers.Continue Reading →
The post FIR #406: Alas, SEO, We Knew You Well appeared first on FIR Podcast Network.

FIR #406: Alas, SEO, We Knew You Well

Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world's most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, "spinning a good yarn"—is one of the most effective ways to convey complex topics.
In this episode, Felicity shares how humor and openness can transform executive communications. She emphasizes the power of authenticity in storytelling to deliver key messages.
"A story gives a speech a really nice sense of completeness," Felicity explains. "Adding an anecdote, or anything that humanizes the leader delivering the message, is a powerful way to connect with audiences."
This engaging conversation delves into the challenges of executive communication, such as building trust with leaders and delivering strategic feedback. Felicity's insights on honest communication and setting the right expectations offer valuable guidance for anyone looking to advance in their executive comms career.Continue Reading →
The post EPISODE #78: CRAFTING STORIES THAT RESONATE – FELICITY BARBER ON EXECUTIVE COMMS appeared first on FIR Podcast Network.

ALP 213: The value of outside perspective to agency owners

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