In this episode, we’re joined by Chris Buttenham, Co-Founder of Reins and co-author of Alternative Equity: The Owner’s Guide to Phantom Stock & Modern Incentives.

Chris breaks down how business owners can retain and inspire top talent without giving up ownership—using modern incentive models like phantom stock.

We cover:

• What phantom stock is and how it compares to equity or profit-sharing
• The biggest misconceptions around non-traditional incentives
• How phantom stock fosters a sense of ownership without losing control
• A step-by-step look at implementing a phantom stock plan
• Case studies, including one from the construction industry
• How to align incentives with succession, sale, and scaling goals
• Surprising lessons uncovered while writing the book
• ... and MORE!

Tune in and discover ways to strengthen retention, culture, and alignment without giving up equity!