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Ash and Kane outline the lesser talked-about ways that podcasting can help your wider business. They discuss how to utilise podcasting in your marketing,

KEY TAKEAWAYS

You can repurpose your podcasting content for your business ads. Often this content is already tested and you have been able to test it for free!

You can showcase your expertise and knowledge, even as the interviewer.

Your interview style and how you present yourself in your podcast will not only build your brand but also build your clients’ and potential clients’ trust in you.

Interviewing people can help you close sponsors.

Podcasting can create great content for internal newsletters and training.

You can send your podcast episodes to clients, for example, if you have created a new product or feature.

BEST MOMENTS

“Our paid ads are clips from our podcast”

“We’re using things we know work”

“Most people’s favourite topic is themselves”

“This does work really well with coaches”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]