Louie is an editor at Disruptive Media, so repurposing media content is his jam. There really is nothing he doesn´t know about turning a single episode into dozens of pieces of compelling content for you to post across multiple platforms, so you can build your audience.

So, strap in and let Louie tell you about every last nugget that you can get out of a single podcast episode to enable you to maximise your reach. This approach enables you to record once, then profit endlessly from every single episode.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected]

Episode Takeaways

Cut-down snippets released throughout the week on platforms like TikTok and Instagram tempt people to listen to the full episode.

Plan some of your snippets beforehand and include them when you record an episode.

Finding snappy moments in an interview episode can be tricky, but Louie provides some great ways to create and find those golden nuggets.

Ensure your camera framing provides enough headroom and chin room and that you are centred in the frame—this makes it much easier to create high-quality, engaging social clips. Check your guests' positioning too.

Keep at it, keep feeding the algorithm - some things will fail, others will go viral.

Add subtitles to your clips, transitions, glitches, pattern interrupts and graphics. You have seconds to grab and hold someone´s attention, all of these elements help with that.

BEST MOMENTS

“At the agency, when someone sends in a full length, 20-minute-long episode, we will create 7 social media clips out of that.”

“Look at your favourite YouTubers or podcasters to see how they do it and try and copy their style and emulate certain elements.”

“Consider what your content looks like, and think, would I watch this myself? .”

"Try and plan them (snippets) into your recording. As I write the script for this episode, I will think about what my end content needs to be.”

EPISODE RESOURCES

Rob Moore´s channel - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/ 

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

YouTube - https://www.youtube.com/@disruptivemediauk

Email: [email protected]

So, you've spent weeks, maybe months, recording your podcast. You've put time, sweat, blood, tears into it, and now it's finally ready to be released into the world. What on earth do you do, and will anyone even listen? In today's episode, Louie explores what to do before, during and after launch to make sure that you get the most traction and momentum possible. He shares how to guarantee your first episode has an audience, the power of engaging with niche communities, how to maintain momentum, collect reviews and attract the right guests.

Are you struggling to find your voice as a podcast host and fully engage your audience? In this episode, Louis shares five essential tips to help you become a great podcast host. He explains how to build confidence, engage your audience, and manage guests like a pro. 

Discover how to prepare effectively, create a welcoming environment for your guests, master active listening, deliver your podcasts with the right level of energy and fully engage your audience. Louie’s practical strategies will help you overcome nerves and deliver compelling episodes—whether you’re flying solo or hosting with a guest. 

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected]

Episode Takeaways

Your energy is important. If you speak in a monotone, in a low tone most people will automatically switch off mentally and click away. On the other hand, being over the top will also turn people off. Louie explains how to keep your energy high enough.

Train yourself to be an active listener. Louie explains how to do that and react when your guest says something you want them to elaborate on.

Preparation is vital. It helps your confidence and creates the mental head space to actively listen to your guest. It enables you to be truly present instead of constantly thinking about what you are going to say next.

Pause briefly each time your guest stops speaking. If they have something else to say they will be able to do so without your talking over them. It also gives you and your audience time to think.

BEST MOMENTS

“Tip number one is all about energy, tone and pacing. Make sure, as a host, that you are constantly thinking about how your energy is coming across.”

“Listen back to yourself and see how you feel or get some feedback from a listener and then react accordingly.”

“Try and be as quiet as humanly possible whilst the other person's speaking, so you're not disrupting the airwaves.”

"Make sure that they (your guests) are comfortable, make sure they know that they can pause. Make sure they know that you can edit things out. Make sure that you guide them through it. "

EPISODE RESOURCES

Rob Moore episode – https://www.youtube.com/watch?v=KK7YqVdZjSY

How to Handle Your Guests episode - https://www.youtube.com/watch?v=MWoIGMKI28Q

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/ 

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

YouTube - https://www.youtube.com/@disruptivemediauk

Email: [email protected]

Today, Louie talks about podcast structure - what a podcast should sound like, how it should be formatted, and how to ensure each element of your podcast is delivered in an engaging way.

In this episode, Louie explains how to get the most out of your podcast guests and create shows audiences can´t resist. He explains how to prepare guests before the show, including helping them get their tech set up right, making them comfortable on air, and maximizing post-interview promotion. 

Whether you’re a seasoned podcaster or just starting out, discover actionable strategies to create engaging interviews and grow your audience through effective guest collaboration.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected]

Episode Takeaways

Prepare your guests early. Explain the format, share some of your questions, and make sure they understand how to set their room up to make a good quality recording or have directions to the recording studio.

On the day, check that they are framed properly on the screen and that their sound is good.

Help your guest to relax by having a brief chat before starting the recording. Your podcast interviews will be much more interesting.

Begin the conversation with an engaging question instead of their backstory.

Promote your guest’s services throughout the episode, not just at the end. Keep in touch and encourage them to share the episode by sending them clips and asking if they know any other potential guests.

BEST MOMENTS

"Anything, I promise you, anything, will be better than the inbuilt microphone in their laptop or webcam."

“There is nothing worse than having to end a podcast early because your guest wasn't prepared for how long they were going to be there.”

"Remember you are the host, and you know the most. You need to coach them through this process."

"Make sure that they're sat up straight, that they're looking into the camera, that there's no weird angles or anything like that."

"Promote their stuff so they feel like it was worth it."

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/ 

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

Email: [email protected]

#286 TPP – The Top Mistakes Podcasters Make and How to Avoid Them

DESCRIPTION

Louie talks about the top mistakes he has seen clients make during the 6 years he has

spent working as a podcast editor. Some of these are mistakes that even his most

amazing clients make. In some cases, episode after episode. With this in mind, Louie

shares some simple ways to avoid them.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in

Peterborough! – Get in touch for details! Using email: [email protected]

Episode Takeaways

 The space you record your podcast in affects how you feel and come across to

your audience, as well as the sound quality.

 Your moving creates noise and vibration. Louie shares several tips to help you

prevent this from ruining your podcast episodes.

 Angle your microphone towards the corner of your mouth. This eliminates the

plosive sounds audiences find so off putting.

 A teleprompter will help you to look in the right direction and fully engage with

the audience.

 Wear headphones, so you can spot if your recording fails mid-episode. Make a

note for the editor if you make a mistake.

 Be concise. Audiences hate rambling. Working with a few bullet points helps

with this issue.

BEST MOMENTS

“The space that you record a podcast in is very important to the sound quality and how

you feel when recording.”

“Imagine that the lens is a portal to your audience, and you've really got to try to look

right down the lens at people.”

"Avoid all costs those like sippy cup things, that's disgusting. No one wants to hear

that."

“At the very least, create some bullet points of where you want to start, where you

want to go, in the middle, and where you want to end.”

“I've even had someone do a podcast next to a runway.”

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in

Peterborough! – Get in touch for details! using email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

Email: [email protected]

Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected]

Episode Takeaways 

The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions.

Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action.

Your CTA needs to be short, simple and give people a reason to do it.

Tailor your CTA to the platform (s) you are using. Louie explains how.

Put your CTA in the first third of your content.

Creating a flawless CTA may take you several takes, so put aside enough time to get the job done.

BEST MOMENTS

“A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.”

“With the CTAs, you can’t ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.”

“Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.”

"You want this advert to come in early, to get the most people possible. "

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

Email: [email protected]

Louie talks through why visuals define your podcast. He talks about why the appearance of your podcast matters through branding, identity and more. He shares tips on how to make your podcast appealing and stand out across different platforms, and the things you need to consider when creating podcast visuals and branding.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected]

Episode Takeaways

• Spend some time thinking about your branding and how you want to come across visually to your audience.

• Do you already have branding, and if so, consider if this still works for you and your podcast and if it is something you want to change.

• If you want to be the forefront of your brand then you need to spend some time thinking about how that will look, including quality photography of yourself.

• When designing your branding, you need to think about scalability, that is that it will work larger and smaller than originally designed.

• Thumbnails are one of the first things your audience will see when they are suggested your content, so it's important these look professional.

BEST MOMENTS

“You must avoid using any low-quality photos.”

“That’s why it’s really important to get a professional to create your artwork.”

“Thumbnails are on of the first things your audience sees.”

"Branding is literally everywhere"

VALUABLE RESOURCES

Website

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details.

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Louie shares how to set up your first recording for your podcast. He gives a step by step guide on what you need to do and how to get a great podcast recording, whether that’s a solo episode or you are interviewing.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected]

Episode Takeaways

• Suggested Equipment You Will Need: Samsung Q2U microphone, a recorder like the Zoom PodTrak P4, Batteries, SD Card, 4GB SanDisk, XLR cable if using multiple microphones, Microphone stand and Headphones. For more detail on equipment head to episode ‘PODCAST EQUIPMENT 101: WHAT YOU NEED & WHY’

• Think about the positioning of your microphone as this is key to the quality of your sound.

• Always wear your headphones at all times, unless you have someone listening to the recording for you.

• The ‘gain’ of the microphone is essentially its sensitivity; the higher the dial, the more sensitive it is. Check that it is at a comfortable level by listening through your headphones.

• It is better to be too quiet than too loud, as if you are too loud, you will distort your recording and it cannot be saved in post-production.

BEST MOMENTS

“You’re going to listen to it, so make sure it sounds good to you”

“Listen to the recording and change dials appropriately to make sure we are coming through clearly”

“We’re trying to avoid peaking or being too loud in the microphone”

“If this is your first time plugging everything in, do expect some changes and tech faults”

VALUABLE RESOURCES

PODCAST EQUIPMENT 101: WHAT YOU NEED & WHY: https://traffic.megaphone.fm/USVL7437414704.mp3?updated=1753924125

Website

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details.

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

In this episode, Louie tells you everything you need to know about equipment when recording your podcast. He shares what he would personally recommend to just get started, what provides value for money and what things you absolutely do not need for a beginner to intermediate set up. There are no affiliations here; this is just what we would recommend after working with hundreds of clients across many different types and styles of podcasts!

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected]

Episode Takeaways

• Samsung Q2U microphone. This sometimes will come in a kit. This microphone is very good value for money and can be used in any podcasting set up.

• Zoom H4n and the Zoom PodTrak P4 are both good options for a recorder, but consider what input you need before deciding.

• There are a lot of other things to consider with a recorder. Keep a close eye on the podcast for an episode Louie is recording on exactly this!

• Batteries are important for recording; you will need more than you expect.

• SD card options are almost endless, but Louie recommends a relatively high speed and large option, such as the 4GB SanDisk.

• If you have multiple people speaking then you need multiple microphones. You will need an XLR cable to be able to plug them all in, you need one XLR cable per microphone. Consider the length of cable you might need.

• Microphone stands will vary depending on your type of set up. Its main purpose is to get the microphone away from any surfaces that might vibrate or create unwanted feedback and noise.

• Headphones are forward, you can use almost anything you have already, it’s about monitoring the recording, so anyone who is being recorded needs to be wearing headphones.

BEST MOMENTS

“Think about what kind of podcast you are making.”

“The worst thing that could happen is you guys run out of battery mid interview and don’t realise it and don’t have back up”

“If you’ve got something that works, get it out, plug it in, see if it sounds ok. You don’t have to go away and spend loads of money if you don’t need to, use something if you’ve got it”

VALUABLE RESOURCES

Microphone: https://www.amazon.co.uk/Samson-SAQ2U-Microphone-Recording-Pack/dp/B001R747SG?th=1

Recorder: https://www.guitarguitar.co.uk/product/200806360890025--zoom-podtrak-p4?gad_source=4&gad_campaignid=17601953470&gbraid=0AAAAAD76p-1ub2Ja6py32W1LsdqRLx5bn&gclid=CjwKCAjwv5zEBhBwEiwAOg2YKNRDfzEkrcAWQ7Sw8ARzMOFBF1rtT_FSr9j77LnVeYfe1iUNC1KlKBoCnFIQAvD_BwE

SD Card: https://www.amazon.co.uk/SanDisk-MicroSDHC-Card-Label-Change/dp/B001C0DJL4

Website

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details.

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]