The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane reveal the worst podcasting advice they have heard. Join them as they talk about common podcast advice and why it can be bad advice for podcasters.

KEY TAKEAWAYS

BEST MOMENTS

“There’s two types of podcasting marketing, growth marketing and retention marketing”

“Generally just really good content is a form of retention marketing”

“The show seems to do really well when I’m active on LinkedIn”

“Don’t niche for the sake of niching, niche because it makes sense”

“A great guest is someone who has a loyal fanbase and talks about things they haven’t really talked about before but that alone won’t help you grow”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In this episode, Ash and Kane reveal the secret behind 7-figure podcasts! They share why licensing can be lucrative and why passive income from podcasting is absolutely possible if you put the right work in first.

KEY TAKEAWAYS

• Passive income from podcasting exists, you just have to put the work in initially.
• Licensing isn’t something you can do right away but after you have spent time building your podcast and audience.
• It’s essential for you to have high production value if you want to be able to license your episodes, if this is something you will consider then future proof your episodes by investing in high quality production.
• You still keep all monetisation from other sources, licensing is just an extra revenue stream.

BEST MOMENTS

“Some people say passive income doesn’t exist, bollocks I say”

“Someone will pay you the rights to play your podcast on their platform”

“These are podcast episodes you’ve already recorded, it’s completely passive and it’s marketing you at the same time, that is very cool”

“It’s a one time expense for a lifetime of paydays”

“Everybody who says passive income doesn’t exist hasn’t heard of Mariah Carey”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane answer questions from the community. They answer a wide variety of questions around podcasting, including content planning, how to ensure you have a successful launch and different ways you can market your podcast.

KEY TAKEAWAYS

• Plan to have four weeks of content recorded in case of emergencies. This will help you stay consistent.
• Having a good launch competition incentivises the right people to listen to your podcast.
• There is no silver bullet in podcasting, it’s simply about putting the work in.
• In person events, guesting on other shows and sponsorship are all great ways to market your podcast.
• You do not need to have launched already to gain sponsorship.
• Being vulnerable, authentic and consistent is how you develop superfans.

BEST MOMENTS

“DMs is one of the largest drivers of the success of the launch”

“Launch with the type of content you are going to continue to do”

“Authenticity is saying things you know will get backlash and doing it anyway”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

This episode is all about podcast confessions! Ash asked his LinkedIn audience to confess to their podcast mistakes and mishaps. Ash and Kane also discuss the worst thing you can do as a podcast host and their closest call making a big podcast mistake.

Audience Podcast Confessions:

• Forgetting the name of a guest
• Using a guests name wrong! This is why you should always do the intro after recording an interview.
• Being so bored of interviewing a person that you didn’t hear their answer and had to guess what they actually said!
• When the guest was so bad that the host blamed a tech issue for not uploading the interview.
• Accidentally deleting files you need when trying to do a tidy of files.
• Re-recording multiple times because of imposter syndrome.

BEST MOMENTS

“The algorithms will prioritise higher quality content”

“You must do the intro to the interview after the show’s done”

“Never meet your heroes”

“I have major imposter syndrome, still can’t believe you got me to do a podcast”

“We might have almost broken someone’s NDA with the Royal Family”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform!

KEY TAKEAWAYS

• For the first time, Spotify made 1.14billion dollars.
• Spotify is trying to promote itself as creator friendly.
• Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work.
• Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link.

BEST MOMENTS

“Spotify has just hit its first year of profitability”

“Clubhouse came, dominated and went in six months because they didn’t pay their creators”

“Video podcasting is adapting across all platforms”

“You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

One of the most popular podcasting formats is also one of the most difficult to get right. Interviewing ‘interesting’ people is something many podcasters try and fail at, so in this episode, Ash and Kane tell you how to do it right and reveal common mistakes.

KEY TAKEAWAYS

• There are already many highly successful interview podcasts in the space so it can be difficult to get fast growth and high monetisation, particularly as they don’t generally appeal to a specific audience.
• A plus side of this type of podcast is there is no ceiling, the opportunities are endless.
• You need top tier production to give yourself a chance in the space.
• Filming in person is essential to get your guest to open up for this type of podcast, to get the content that is good enough to set you apart from the rest.
• In person interviews give you more time to build rapport with the guest before the interview, and there is usually less of a time limit if you want to record for longer.
• You have to be a fantastic host, to be able to ask the best questions and to be an active listener.
• Ask the questions that the guest won’t have been asked before to get original content.
• If your show will primarily be on YouTube then you can vary your theme and guests as the YouTube algorithm will put it in front of the right audience. If you are doing audio only then you need to be more careful and have some cohesion among your episodes and serve your audience.
• Niche is more important if you want to monestise, if you don’t need to straight away then you can be a much more varied.

BEST MOMENTS

“There are a lot of very good ones out there already and it doesn’t appeal to a specific audience”

“Of those really big shows that just interview interesting people, none of them slack on production, they look like TV”

“In person is important and really high quality production, that’s an easy way to stand out online”

“If someone has been on multiple podcasts, do not do the story”

“Finding those (interview) gems is really difficult”

“If you want to monetise, niche is important”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane discuss The Joe Rogan Experience podcast and what we can learn from Joe Rogan and the success of the show. They share the ways it follows the trends we now recognise as important, such as authenticity and the things Joe Rogan does in the show that are unusual. They also reveal how much The Joe Rogan Experience earns and the power Joe Rogan holds, including his influence over the most recent US election by interviewing Donald Trump.

KEY TAKEAWAYS

• First created in 2009, The Joe Rogan Podcast initially had two hosts. It took until 2013 for the current format to be established.
• Podcasting takes time and patience; you only fail if you give up.
• Episode 310, with Neil Degrasse Tyson, was one of his first episodes to take off and was also when he started branching out of his initial niche.
• The Joe Rogan Experience Podcast proves that growth is not linear. Like with most podcasts, there are a few episodes a year which spike your baseline and growth is truly built over time.
• In 2018, Elon Musk gave the podcast unprecedented reach.
• Joe Rogan is truly authentic; he talks to whom he wants to and challenges everyone, regardless of who they are. 
• 2009-2017 he earnt an average of 5 million a year. 2018-2020 he earned 13 million a year through sponsorship alone.
• Joe Rogan signed a deal with Spotify in 2020 for $200 dollars whilst still retaining all ownership and decisions for his content.
• Interviewing Donald Trump in 2024 had an undeniable influence on the result of the US election.

BEST MOMENTS

“It was just him in his basement smoking weed”

“The longer you fail, the more likely you’ll succeed”

“Elon Musk was his real big, big one”

“He is truly authentically him”

“Spotify secretly removed some of the episodes”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane take a different approach in this episode, is it cake style. They run through a list of shows, asking you to guess which is the real podcast and which is the fake whilst discussing what makes a good niche for a podcast.  

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane share how you can get 1k downloads on your podcast in just 30 days. They reveal the things you can do to set your podcast up to get the highest amount of downloads when you first launch and beyond.  

KEY TAKEAWAYS

• Batch record 10 episodes before you release any, so your new audience can listen to multiple episodes
• Include interviews in your initial episodes, ideally from someone who has a loyal following and audience already
• When launching your podcast, ensure you are promoting it across different social media platforms in the lead up launch.
• Having a competition or giveaway can be used to guide listeners to download on release day to help your podcast chart
• Charting helps you be found by organic listeners
• Guest on other people’s podcasts in the two weeks before you launch or ask for episodes where you are a guest to be released close to your launch date
• Find communities where you can first add value and then promote your show
• Attend industry events to network and promote your show, the more niche, the better
• Spend some time on your SEO, in your show notes and titles and aim to include search terms within them

BEST MOMENTS

“Interview guests that have either a big or engaged following…ideally people who haven’t been on loads of podcasts before”

“Go on other people's shows ahead of time that will schedule for release over your launch week”

“Be active on your social media every day”

"Spend some time on SEO as well as that will get you a couple of extra listeners"

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices